VIP Sales Operations Associate

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. 

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

We are building a best-in-class VIP Growth team focused on identifying, acquiring, and developing high-value customers for Hard Rock Bet.

Our goal is to leverage data, technology, and deep gaming knowledge to surface the right players at the right time — powering a proactive, intelligence-driven outreach machine. Every lead identified, every opportunity sourced, and every insight generated fuels our team's ability to drive meaningful revenue growth.

We’re looking for a VIP Sales Operations Associate, a back-end operations role designed for someone passionate about gaming, comfortable working with data, and eager to directly support a high-performing VIP sales team.

This is not a customer-facing role. Instead, you will work behind the scenes to identify, source, and organize leads for the VIP Growth team’s daily outreach, hospitality planning, and new acquisition initiatives. Your work will directly shape who the team talks to and when — making you a critical engine of VIP pipeline growth.

You will work closely with the Director of VIP Growth and the broader sales team, contributing to daily targeting workflows, lead sourcing strategies, and cross-functional acquisition efforts.

Lead Identification & Daily Targeting

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  Identify and surface prospective leads for the VIP sales team’s daily outreach queues

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  Support the daily targeting workflow by sourcing and organizing top leads per rep

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  Analyze player data to prioritize leads by potential value and engagement signals

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  Maintain lead quality standards and ensure pipeline accuracy across all active initiatives

Hospitality & Event Lead Sourcing

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  Identify high-potential leads for VIP hospitality events, live activations, and promotional opportunities

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  Support hospitality planning by pulling player lists, cross-referencing eligibility, and building targeted invite pools

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  Coordinate with the VIP team to ensure hospitality pipelines are populated ahead of key events

New Lead Acquisition & Channel Development

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  Source new VIP leads across a variety of acquisition channels including live events, activations, affiliate programs, and strategic partnerships

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  Assist in building and maintaining relationships with referral sources and lead generation partners

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  Research and identify prospecting opportunities within target markets

CRM & Data Operations

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  Maintain accurate, up-to-date lead records within Salesforce

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  Ensure lead data integrity across the pipeline, including proper status tracking and initiative tagging

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  Support reporting on lead volumes, sourcing performance, and pipeline health

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  Assist with data hygiene projects to keep the CRM clean and actionable

Cross-Team Collaboration

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  Partner with VIP Account Executives to understand daily lead needs and priorities

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  Work cross-functionally with Omni, Partnerships, and partner properties to develop and support VIP lead sourcing across key acquisition channels

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  Provide input on sourcing strategies and identify gaps or opportunities in the current lead pipeline