Head of Performance Marketing

The Head of Performance Marketing will own customer acquisition strategy and economics across Hassle Free Home: generating high-quality members, improving LTV, and driving LTV-to-CAC across markets and channels. This isn't a media-buying job. You'll connect acquisition, conversion, retention, and unit economics to decide where and how we grow.

Acquisition Strategy

• Own the acquisition plan across paid search, paid social, direct mail, partnerships, referrals, local marketing, SEO, and new channels
• Build channel plans, budgets, forecasts, and testing roadmaps
• Allocate spend based on marginal return and customer quality, not just volume
• Build a playbook that scales across new and existing markets

Cohort Economics

• Own CAC, conversion, retention, payback, and LTV by cohort
• Identify which channels, offers, and customer profiles produce the best members
• Partner with Finance and Ops on a shared source of truth for marketing performance
• Optimize for long-term contribution, not lead volume

Testing and Conversion

• Run a real experimentation program: audiences, creative, offers, landing pages, funnel, sales handoff
• Set clear hypotheses and success metrics
• Turn customer insight into sharper positioning and creative

Leadership

• Be the company's senior voice on acquisition economics
• Partner with Sales on lead quality, speed-to-lead, and conversion
• Work with Product/Tech on tracking, automation, and personalization
• Build and coach a high-performing team, internal and agency

• 5+ years in performance marketing with real budget ownership across digital channels
• You know the difference between leads and valuable long-term customers
• Fluent in cohort analysis, CAC, LTV, payback, and contribution economics
• Data-first, but decisive even with imperfect information
• Strong cross-functional operator, not just a marketer in a lane
• Comfortable in a fast-moving company where leaders stay close to the work