Marketing and Outreach Manager

United StatesFull-timemid

OtherManager

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Overview

OPENING FOR SCHOOL YEAR 26-27 to begin July 1,

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OPENING FOR SCHOOL YEAR 26-27 to begin July 1, 2026

Summary:

The Marketing and Outreach Manager is a key member of the Marketing and Communications
(MarComm) team and plays a central role in shaping how families at all points in the experience
lifecycle come to know, engage with, and support Head-Royce. Sitting at the intersection of
Admissions, Advancement, and MarComm, this role brings a cohesive, strategic lens to
recruitment, outreach, and engagement efforts—connecting the full arc of the family experience
and ensuring that messaging, experiences, and initiatives are mission-driven and reflective of the
school’s values. Through regular participation in Admissions and Advancement team meetings,
the Marketing and Outreach Manager contributes to strategic conversations and manages
projects that support enrollment, retention, philanthropy, and community engagement, while
proactively identifying opportunities to strengthen outreach, elevate storytelling, and enhance
how Head-Royce connects with prospective and current families, as well as alumni, across all
channels.

Develop and implement integrated recruitment, marketing, and outreach strategies in
partnership with the MarComm, Advancement, and Enrollment Management teams

Proactively identify and manage initiatives from beginning to end that strengthen
admissions and advancement efforts, ensuring alignment of messaging, priorities, and
timelines

Develop marketing materials and content—with oversight from MarComm team—that
align with outreach, philanthropy, and engagement goals, ensuring that messaging
resonates with target audience

Partner with Admissions and Advancement to support family engagement, retention,
and the full lifecycle of the Head-Royce experience

Build and support partnerships and events that engage prospective families and
strengthen community connections

Track and/or analyze engagement, giving, and outreach data, using insights to refine
strategies and improve outcomes

Participate in school-wide events, activities, meetings, and committees to develop a
deep understanding of Head-Royce and translate that into authentic storytelling

Participate in specific Advancement and Admissions events to help families feel
integrated into the Head-Royce

A minimum of four years in a marketing or communications role. Previous experience
in an independent school and/or non-profit setting is a plus

Bachelor's degree required—specialty in Journalism, PR, English, marketing, or
communications preferred

Strong written, verbal, and interpersonal communication skills, with a strong sense of
audience and tone

Strategic thinker with the ability to translate ideas into actionable plans

Ability to thrive in a fast-paced environment, with a proven track record of prioritizing
and completing multiple tasks within firm deadlines, while remaining flexible and
composed in response to changing demands

Excellent organizational and time management skills, with a proactive approach to
managing workflows and taking initiative

Collaboration and diplomacy; fostering strong working relationships

High level of professionalism, integrity, and discretion, including experience handling
confidential information

Positive attitude, strong work ethic, a genuine enthusiasm for working with students,
and for being part of an academic community

Sensitivity to equity and inclusion and a demonstrated ability to engage effectively
with diverse racial, ethnic, gender, cultural, and disabled populations

Comfort working with data and using insights to inform decision-making

Eye for design and visual storytelling, with experience creating engaging,
mission-aligned content

Familiarity with social media platforms, including Instagram, Facebook, LinkedIn, and
YouTube

Demonstrated ability to capture photography and video for storytelling purposes

Experience with content management systems, website back ends, and marketing
platforms; experience with Veracross, Interactive Schools, and HubSpot, a plus

Provent proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator) and other
tools (e.g., Canva)

Strong technical skills in a Mac environment and with Google Workspace (Gmail,
Drive, Docs, Sheets, Slides)

Willingness to work occasional evenings and weekends in support of school events

Ability to provide Livescan and TB clearance

Work in an environment dealing with a wide variety of priorities and deadlines, as well
as a diverse array of stakeholders

Work at a desk and computer for extended periods of time

Work primarily in a traditional climate-controlled environment

Ability to occasionally lift up to 25 pounds