Local Marketing Specialist - Heetch Angola

Heetch is the only ride-hailing app aiming to make mobility more positive. We are committed to a fairer mobility with the lowest commission on the market. We offer a professional, high-quality service everywhere we operate and embody a joyful, optimistic and culturally relevant vision. We truly believe that no-one should be left behind and maintain a balance between inclusive prices for passengers and sufficient revenues for drivers

Launched in 2013, Heetch became a transportation company in uncharacterised vehicles in March 2017. After 2 years, Heetch positioned itself among the top 3 competitors in France among several well-funded competitors such as Uber, FreeNow, and Bolt. Currently, we are expanding internationally across Europe and Africa, in countries such as Senegal, Mali, Cote D'Ivoire, and with many more countries still to come.

Heetch has been the top of mind choice for thousands of Angolans since 2020. Joining Heetch in Angola is a unique opportunity to grow together with a group of highly skilled and ambitious professionals, on a challenging and constantly evolving market. We are on a mission to make urban mobility positive for everyone, and we invite top talents to be part of it!

We are always looking for talented and driven people to join us. Today, we are looking for a strong Local Marketing Specialist to help us shape the Heetch brand in Angola.

This role will report directly to the General Director and collaborate closely with both local and global teams (including Acquisition, CRM, and Operations). Regular communication with the leadership and cross-functional teams will ensure that our local campaigns are perfectly aligned with Heetch's overall marketing strategies and business growth objectives, while providing a platform for creativity and performance evaluation.

As a Local Marketing Specialist, you will be tasked with helping identify marketing trends and opportunities for growth, as well as creating engaging marketing content. You will be responsible for defining and managing budgets, building impactful local partnerships, and ensuring that our brand message resonates perfectly with the Angolan audience while delivering tangible commercial returns.

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  Campaign & Communication Leadership: Lead corporate campaigns involving multidisciplinary teams, manage relations with local media, and oversee communications management during crises.

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  Partnership Management: Identify, negotiate and manage local partnerships, ensuring that the return on each initiative is always traceable.

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  Budget & Strategy: Define and manage marketing budgets, coordinate with multiple active teams (Acquisition, CRM and Operations) and present transparent and objective reports.

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  Performance Tracking: Closely monitor the impact of brand campaigns on business metrics, reporting on the progress of KPIs.

• Educational Background: You hold a Degree in Marketing, Business, Communication, Languages, Journalism or a relevant field.

• Experienced: You have proven experience in Brand Marketing, Public Relations, Communications or similar fields, preferably in technology, services or mobility companies.

• ROI-Driven Mindset: You possess a strong business-oriented mindset. You know that a campaign is only successful if it delivers a commercial return, and you are not dazzled by ‘vanity metrics’.

• Critical Thinker: You have the ability to challenge ideas constructively and analyse campaigns with potential for financial return.

• Culturally Connected: You have in-depth knowledge of Angolan culture, consumer trends, major social events and the local media/influencer landscape.

• Strong Communicator: You possess excellent communication skills (written and verbal) to adapt campaign messages to different touchpoints.

• Organized & Autonomous: You have strong organisational skills to manage cross-functional projects with increasing autonomy.

• Analytical: You have good knowledge of market research techniques and databases.

1. An initial interview with the recruitment officer.

2. A business case / technical interview.

3. A final interview with the General Director.

If you are ready to take on this challenge and play a key role in our success, we would be delighted to receive your application!