Paid Search Lead

United Kingdom·Londonlead

MarketingPerformance Marketer

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Quick Summary

Key Responsibilities

Own paid search strategy and performance for your brand/market Own paid search strategy and performance end-to-end for your area, with accountability for growth, customer acquisition,

Technical Tools

MarketingPerformance Marketer

Ready to revolutionize healthcare, making it faster and more accessible than ever before?

How we started:

Founded in 2013 by Dwayne D’Souza, HeliosX was built on a simple but powerful idea: healthcare should be easier to access, faster to receive, and centred around the individual. From day one, we’ve grown without external funding; scaling profitably through technology, disciplined execution, and deep medical expertise. What started as a challenger idea has become one of the most significant healthcare platforms operating globally today.

Where we are now:

We’ve earned the trust of millions of people worldwide through category-leading products and well-known brands, including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A key driver of our success is vertical integration; we operate our own manufacturing and proprietary products, led by in-house medical teams, researchers, and pharmacists at the top of their fields.

In 2025, HeliosX treated more than 1.7 million patients globally and reached £781m in revenue, representing +337% year-on-year growth and cementing our position as the clear market leader in the UK. That growth translates into real-world outcomes: our weight-loss treatments helped patients lose 8.5 million kilograms of excess weight in 2025 alone, contributing to an estimated 1,300 fewer cardiac events. This is growth with measurable, life-changing impact at scale.

Today, we operate across four international markets, with successful launches in Germany and Canada and continued expansion in the US. We were also recently recognised in the Sunday Times Top 100 fastest-growing tech companies, further validation of both our momentum and our ambition.

Where we’re going:

2026 is another significant year for HeliosX. Our ambition is to surpass £1.1bn in revenue, continue expanding thoughtfully into new international markets and broaden our condition and treatment portfolio. As we scale, we're focused on building the technology, operational excellence and clinical capabilities that will support sustainable long-term growth. Joining HeliosX now means helping shape the systems, teams and products that will define the next chapter of digital healthcare. You'll be solving complex problems at pace, working alongside exceptional people and building products that genuinely improve lives at scale.

About the Role

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This is an opportunity to take ownership of high-impact paid search activity and directly shape how HeliosX grows. You’ll lead strategy and execution end-to-end, using paid search to drive new customer growth, and influence major commercial outcomes. It’s a role for someone with deep channel expertise, who wants real ownership and the opportunity to work with other areas of the business to drive measurable business impact..

This isn’t a role where you simply oversee accounts from a distance. You’ll stay close to the work while also partnering cross-functionally with teams across Product, CRO, Data, Finance, Legal and Brando unlock growth opportunities beyond the ad account itself. For someone who has strong paid search expertise and is looking for broader commercial scope, autonomy, and the chance to help scale major revenue-driving areas of the business, this role offers exactly that.

Responsibilities

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Own paid search strategy and performance end-to-end for your area, with accountability for growth, customer acquisition, and commercial results.
Set priorities, shape quarterly plans, and decide where to focus time while owning new customer acquisition targets.
Stay hands-on in the accounts, using data, testing, and performance insight to drive results.
Ensure the team continues delivering against the roadmap.

Line manage 1-2 search specialists, providing coaching, direction, and day-to-day support, ensuring they have clear objectives, development plans and share honest feedback.
Run one-to-ones and development plans that help team members grow in capability and confidence.
Create a high-performing team environment while staying close enough to the work to support quality execution.

Paid Search isn’t won in the ad account alone, key requirement of this role will be working with CRO, Product and Data teams to get support and buy-in on Paid Search priorities.
Use cross-functional collaboration to improve landing pages, pricing, messaging, forecasting, and overall performance.
Influence beyond the ad account, spotting broader commercial opportunities that can accelerate growth.

Share successes, rigorously document test results and learnings, support with training sessions and level up wider team.
Share learnings openly and help raise the quality of thinking and execution across the wider team.
Contribute to a culture of high standards, continuous improvement, and deep paid search expertise.

Google Ads expert (5-7+ years in Paid Search)
Track record of owning strategy and performance against target for brands with sizeable ad spend
Line management for at least one direct report

Nice to Have

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Success with Demand Gen i.e. campaigns on YouTube
Direct experience in healthcare or other regulated industries
UK & US markets and working across multiple brands at once
Some understanding of agentic AI and usage potential in Paid Search

What We Offer

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At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions!

Aside from working with our all-star team, here are the other benefits of coming on board:

✓Generous equity allocations with significant upside potential

✓25 Days Holiday (+ all the usual Bank Holidays)

✓Private health insurance, along with extra dental and eye care cover

✓Pension scheme

✓Enhanced parental leave

✓Cycle-to-work Scheme

✓Electric Car Scheme

✓Free Dermatica and MedExpress products every month, as well as family discounts

✓Home office allowance

✓Access to a Headspace subscription, discounted gym memberships, and a learning and development budget