Performance Marketing Manager

Hiive is redefining how private companies and their shareholders access liquidity. Through its institutional-grade platform, Hiive brings together buyers, sellers, and issuers to facilitate secondary transactions in venture-backed, pre-IPO companies, introducing efficiency, transparency, and standardization to an otherwise opaque asset class.

Recognized as one of Canada’s fastest-growing companies and backed by leading U.S. investors, Hiive is profitable, well-capitalized, and building a high-performance team to meet growing demand and pursue new market opportunities.

Interested in learning more about life at Hiive? Check out our careers page to see how you can grow with us!

As a Performance Marketing Manager at Hiive, you will own our paid acquisition engine from the ground up. You'll design, launch, and optimize campaigns across paid search and social channels, developing the infrastructure, measurement frameworks, and creative feedback loops that accelerate Hiive's paid spend from $xM to $xxM while maintaining a high ROAS. This is a hands-on role with meaningful ownership and the opportunity to shape the marketing team as Hiive grows.

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  Design, launch, and manage paid media campaigns across Google, Microsoft, LinkedIn, X, and other channels.

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  Own the full performance marketing stack: campaign setup, audience targeting, bid strategy, creative testing, and landing page alignment.

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  Analyze campaign performance daily, identify opportunities and inefficiencies, and continuously optimize for Revenue, ROAS, CPA, and pipeline contribution.

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  Develop and test creative briefs and messaging hypotheses in collaboration with creative to run structured A/B tests to iterate quickly.

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  Report on channel performance and paid acquisition KPIs to executives, with clear recommendations on budget allocation.

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  Stay current on platform changes, audience targeting capabilities, and emerging technologies relevant to a high-intent, financially sophisticated audience.

• 5+ years of hands-on performance marketing experience, with direct ownership of paid search (Google Ads/SEM) and paid social (Meta, LinkedIn) campaigns.

• Experience managing multi-channel paid budgets with accountability for ROAS, CPA, or pipeline contribution.

• Comfortable pulling and interpreting data and translating it into clear budget and creative recommendations.

• A builder mindset with a drive to constantly create new tools and processes that accelerate your work.

• A habit of keeping up with changes in technology, Google algorithm shifts, and other developments that shape the way you work.

• Familiarity with B2B or ABM-style paid campaigns targeting financial advisors, family offices, or institutional audiences.

• Working knowledge of data analysis tools like Omni, Looker, PostHog, Tableau, etc.

• Experience in fintech, financial services, or a regulated industry, or marketing to an affluent/professional audience.

As part of our recruitment and hiring process, Hiive may use automated tools, including artificial intelligence (AI), to assist in screening applications, evaluating candidate qualifications, and supporting interview processes. These tools are designed to support and inform human decision-making and are not used as the sole basis for any employment decision.

We may collect, use, and analyze personal information you provide in connection with your application, including generating insights or inferences to assess job-related qualifications. This information is used for recruitment, evaluation, and compliance purposes in accordance with applicable law.

We take reasonable steps to evaluate and monitor our hiring tools and practices to promote fairness, consistency, and non-discrimination. Where required by applicable law - including in Ontario, Quebec, New York City, Illinois, and California - we conduct or rely on assessments such as bias audits, honor rights related to automated decision-making, and provide additional disclosures on request.

Depending on your location, you may have certain rights with respect to your personal information and the use of automated processing, including the right to request access to, correction of, or deletion of your information, or to receive additional information about our data practices. We honor such rights where required by applicable law.

For accommodation requests or questions about this notice, contact careers@hiive.com.