Director, Paid Social Performance Marketing

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. 

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

We’re looking for a performance marketing leader to own and scale one of our largest growth channels—paid social. This is a high-impact role responsible for driving efficient, durable growth across a nine-figure budget while shaping how we reach and convert customers across the full funnel.

The ideal candidate thrives in fast-paced, high-growth environments and knows how to balance strategy with execution. You’re equally comfortable zooming out to define the vision and diving deep into the data to improve performance. You bring a strong point of view on measurement, creative, and channel strategy—and you’re excited about using emerging tools, including AI, to unlock smarter insights and faster execution.

• Own and scale the paid social program, managing a nine-figure annual budget against aggressive CPA and ROAS targets

• Define and evolve a full-funnel social strategy, expanding beyond performance into awareness and consideration to unlock incremental, efficient growth

• Leverage AI and automation to improve how we generate insights, execute campaigns, and report on performance

• Partner cross-functionally with Product, Creative, Analytics, and Marketing to identify growth opportunities and bring them to market

• Translate complex measurement inputs (MMM, MTA, Conversion Lift, etc.) into clear, actionable investment decisions

• Build and execute a robust testing roadmap across creative, targeting, and platform optimizations

• Lead creative strategy and production in partnership with internal teams and external agencies

• Identify and launch new channels, betas, and experiments to drive scalable growth

• Coach and develop a high-performing team across multiple levels

• Serve as a key driver of cross-functional initiatives that improve how we acquire and engage customers

• 10+ years of experience in performance or growth marketing, with a track record of owning and scaling large budgets (8–9 figures)

• Deep expertise in paid social platforms (especially Meta) and performance measurement frameworks

• Proven ability to develop and execute full-funnel marketing strategies, not just lower-funnel optimization

• Experience using AI, automation, or advanced tooling to improve marketing efficiency, insights, or execution

• Strong analytical skills with the ability to turn complex, ambiguous data into clear recommendations

• Experience building and scaling processes in fast-paced, high-growth environments

• Strong leadership skills with a track record of developing talent

• Excellent communication skills and ability to influence across teams