Wholesale Marketing Programs Manager

RemoteRemotemid

MarketingSales

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Quick Summary

Overview

Role: Wholesale Marketing Programs Manager Location: Remote We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners,

Technical Tools

MarketingSales

Role: Wholesale Marketing Programs Manager

Location: Remote

The Wholesale Marketing Programs Manager leads the strategy and execution of marketing programs designed to drive retail performance. By partnering closely with sales and dispensary partners, this role ensures our brands show up effectively across wholesale channels and deliver strong, consistent sell-through.

Drive wholesale revenue through smart, sales-focused marketing programs
Build and manage promotional calendars aligned with sales goals, product launches, and inventory needs
Manage key platforms like Dutchie, iHeartJane, Springbig, Sparkplug, and Weedmaps
Own digital retail presence (menu ads, promos, merchandising)
Support budtenders and dispensaries with campaigns, contests, and marketing assets
Track campaign performance (ROI, sell-through, engagement) and optimize based on data insights
Partner cross-functionally to keep programs on-brand, compliant, and running smoothly

5+ years of experience in brand, retail, or wholesale marketing (cannabis experience preferred)
Experience working with CRM tools (Salesforce) and strong data analysis skills
Proven ability to manage multiple campaigns and priorities in a fast-paced environment
Strong project management and cross-functional collaboration skills
Data-driven mindset with strong problem-solving abilities
Excellent communication skills

What We Offer

~1 min read

Holistic Industries offers a comprehensive benefits package, including competitive base pay, medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).

Massachusetts pay range

$85,000—$100,000 USD