Message Director | Based in Europe

 

We’re shaping the future of online success - powered by AI and driven by people. With 900+ talented professionals and over 5 million clients in 150 countries, we help creators and entrepreneurs bring their ideas to life faster and easier than ever before.

 

Our mission: To provide tools that help individuals and small businesses succeed online faster and easier.

Our culture: Guided by 10 company principles.

Our formula for success: Customer obsession, innovative products, and talented teams.

defining and rolling out a One message framework, - a unified system of core narratives, message hierarchy, and verbal principles used across all markets and channels

elevating tone of voice from functional to distinctive and ownable

creating bold, memorable brand campaigns that build long-term trust

strong visual identity already exists

messaging is fragmented and inconsistent

multiple teams interpret the brand differently

bring clarity where there is fragmentation

replace generic language with clear, intentional messaging

create a system others can actually use and scale

Definition and rollout of the One message framework (core narratives, message hierarchy, principles, tracking its success)

Brand tone of voice - making it clear, differentiated, and consistently applied

Development of big ideas and conceptual campaigns (independently and with the team)

Raising the bar of copywriting craft across Hostinger (website, advertising, products, external communications)

Define, implement, and evolve the One message framework across all brand communication

Redefine and own tone of voice and its real application across teams

Personally write and shape high-stakes messaging (campaigns, new product positionings, scripts, taglines, key narratives)

Initiate, review, and approve messaging across major brand touchpoints

Translate brand positioning into clear, simple, and powerful language

Challenge weak, generic, or diluted messaging - weasel words, - and replace it with better clearer alternatives

Mentor and guide writers across teams (CRO, YouTube scriptwriters, tutorial/blog writers, PR, advertising) to raise craft standards

Audit competitor messaging to identify opportunities for differentiation

Explore new storytelling formats and communication channels

Proven experience building distinctive brand messaging systems and campaigns 

Strong ability to turn strategy into clear, simple, compelling language

Deep understanding of audience psychology and communication impact

Experience working across multiple markets

Confidence to challenge senior stakeholders and defend strong creative decisions

High standards for copywriting craft, both strategic and hands-on

Ability to operate both as a thinker and a maker

Experience in tech or SaaS is a plus

High proficiency in English language is a must

Increase in brand recall from brand campaigns

Strong consistency of messaging and tone of voice across channels and markets

Improvement in brand perception, especially message clarity

Clear verbal distinctiveness vs competitors

Increased understanding of Hostinger’s value proposition

Positive shift in brand sentiment

is tired of generic tech messaging

cares deeply about the craft of writing

wants to build something defining, not incremental

and is motivated to shape how a global brand speaks at scale

🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and CoachHub, global conferences, feedback culture, digital libraries, and industry-leading subscriptions. Advance your career with internal mobility, and grow with a team eager to share knowledge and support your success.

🎯 Freedom & responsibility: Work on your terms, whether from the comfort of home or anywhere in the world. With a home office budget, you can elevate your workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced, dynamic environment.

💪 Wellness simplified: Your health comes first with company-provided sick days, 20 paid suspension days, Headspace subscriptions, and recharge leave. Participate in wellbeing-dedicated events and simply enjoy the balance of a lifestyle that prioritizes wellness.

🎉 Work hard - play hard: Celebrate your achievements with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations. Celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

Competitive payment based on your skills and experience