Director, Activation

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Core Responsibilities:

• →Delivering media buying commitments across multiple clients who work with different auditors and methodologies, regular internal reporting and problem solving. Must be experienced in working with media auditors
• →Ownership of all day to day buying delivery through being both hands on and supervising line report(s) to ensure:
  • →All buying metrics are hit – campaign objectives, deal parameters and client commitments
  • →Processes and admin are adhered to including approvals (on time), book moves, TV value monitoring and reporting, spend checks, reconciliations, 3rd party tagging & tracking delivery and all financial admin is correc
• →Developing annual, quarterly and campaign-based AV strategies across multiple clients, you will have to:
  • →Justify the presence of linear TV on a schedule, understand the power of TV in helping clients to achieve their business objectives
  • →Justify the presence of Video on Demand on a schedule, have a good understanding of this fast-moving area
  • →Be able to consider and evaluate the relative merits of different campaign options including for example, Channel mix, TV flighting, Targeting, Time-length etc.
  • →Be able to present post-campaign analyses of buying results and refer-back to objectives defined at the planning stage, subsequently incorporating learnings into the future planning
  • →From time to time, you will be required to present elements of the AV strategy as part of new business pitches
• →Team management: You are responsible for ensuring the high standards of work and attitude in the team by:
• →
  • →Overseeing work for accuracy and quality
  • →Motivating the team to deliver against this high base
  • →Proving guidance with prioritisation so deadlines are always met
  • →Coach your team in all aspects of the role including managing goal setting and feedback

• Must have extensive / relevant experience working in AV team within a media agency.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.  

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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