JUNIOR MANAGEMENT POSITION – DIGITAL MARKETING

• Integrated Digital Planning: Assist in designing and implementing 360° digital marketing plans that align with corporate ATL/BTL campaigns to ensure a seamless brand experience.

• Performance Marketing: Execute and optimize paid media campaigns (Search, Display, Social, and Programmatic) to drive brand awareness and lead generation.

• SEO & SEM Oversight: Monitor and improve the organic and paid search visibility of corporate websites and digital assets.

• Content Ecosystem: Manage the year-round digital content calendar, ensuring all posts (videos, infographics, articles) reflect company's vision as the national energy leader.

• Community Management: Oversee social media engagement and sentiment analysis, ensuring timely responses and maintaining a positive corporate reputation online.

• Digital Storytelling: Transform traditional corporate milestones and annual reports into engaging digital formats (interactive PDFs, snackable video content, and LinkedIn thought leadership).

• Performance Reporting: Lead the tracking of digital KPIs (CTR, CPC, Conversion Rates, Engagement) using tools like Google Analytics 4 (GA4) and social listening platforms.

• Data-Driven Insights: Analyze campaign data to provide actionable insights, shifting from "reporting what happened" to "recommending what to do next."

• A/B Testing: Continuously test digital creative, headlines, and landing pages to maximize the efficiency of the marketing budget.

• Brand Integrity: Ensure all digital executions—including third-party partner content and sponsorship branding—strictly adhere to updated digital brand guidelines.

• MarTech Management: Assist in the evaluation and implementation of marketing technology (CRM integration, Email Marketing automation, and CMS updates).

• Digital Sponsorship Mileage: Maximize the "digital footprint" of physical sponsorships through live-tweeting, hashtag campaigns, and influencer collaborations.

• Digital Agency Liaison: Coordinate with digital and creative agencies to ensure high-quality, mobile-first assets are delivered on time and within budget.

• Internal Support: Act as the digital subject matter expert for other departments, assisting them with digital collaterals and internal communications.

• Budget Management: Manage the digital portion of the advertising budget, ensuring high ROI and transparency in ad spend.

• Minimum 16 years of education, preferably Master's from a renowned and HEC recognized university or institution/equivalent foreign degree holder institution, preferably in Marketing, Communications or a related field.

• Preferably 3 – 4 years of professional experience, with at least 1–2 years of related functional experience in a similar role, ideally at a national/multinational organization.

• Experience in developing omnichannel digital strategies and executing high-budget performance campaigns (Meta, Google, Programmatic) with a focus on measurable ROI
• Proven ability to align cross-functional teams (IT, Sales, Agencies) and negotiate Mar-Tech requirements to ensure seamless digital integration across the organization
• Strategic mindset skilled in audience segmentation, data-driven targeting, and mapping creative content to the digital customer journey
• Highly organized with a track record of managing real-time digital deliverables and complex ad-spend budgets under tight, 24/7 digital deadlines

• Expertise in GA4, performance marketing, and agency management. You will lead 360° digital campaigns, optimize ad spend, and drive brand growth through data-driven storytelling and strategy.

• The candidate should preferably be not more than 33 years of age as of the last date of submission of application.

This advertisement is published on 22 May 2026. The last date to apply is 05 June 2026. Candidates who possess the required experience and educational qualifications to undertake this challenging role are encouraged to submit their applications at https://hrsi.careers-page.com/

Only shortlisted candidates will be contacted.

www.hrs-int.com