Beauty Brand Manager

Overview:

A fast-growing consumer and innovation-led organization is looking for a Beauty Brand Manager to support the growth and scale of its beauty portfolio. This role is ideal for a hands-on brand builder with a strong beauty background, solid brand management fundamentals, and experience executing end-to-end marketing and product initiatives. The Brand Manager will play a critical role in shaping brand strategy, driving launches, and delivering commercial results in a fast-paced environment.

Key Responsibilities:

Brand Strategy & Execution

• Support the development and execution of brand strategies aligned with overall business objectives.
• Translate brand positioning into clear marketing plans, campaigns, and initiatives.
• Ensure consistent brand messaging, tone, and visual identity across all channels.

Product & Launch Management

• Manage product lifecycles from concept, development, and launch to post-launch optimization.
• Work closely with product, R&D, and operations teams to deliver on timelines, quality, and cost.
• Conduct market and consumer analysis to identify opportunities for innovation and portfolio expansion.

Marketing & Campaign Management

• Plan and execute integrated marketing campaigns across digital, social, influencer/KOL, e-commerce, and retail channels.
• Collaborate with creative, media, and growth teams to drive awareness, engagement, and conversion.
• Track campaign performance and optimize based on data, insights, and ROI.

Consumer & Market Insights

• Monitor beauty trends, competitor activity, and consumer behavior to inform brand decisions.
• Use consumer insights, feedback, and performance data to continuously refine brand and product strategies.

Commercial & Performance Tracking

• Support sales and commercial teams with brand plans, forecasts, and promotional strategies.
• Track brand KPIs including sales, market share, campaign effectiveness, and product performance.
• Prepare reports and presentations for internal stakeholders.

Cross-Functional Collaboration

• Act as a key liaison across marketing, sales, product, supply chain, finance, and external partners.
• Support the Brand Director / Head of Beauty in executing strategic initiatives.

Qualifications & Experience:

• Bachelors degree in Marketing, Business, or a related field.
• 3–7 years of experience in brand management within the beauty or personal care industry.
• Hands-on experience managing brands, campaigns, or product launches.
• Exposure to digital-first, e-commerce, or DTC beauty brands is a strong advantage.

Skills & Competencies:

• Strong understanding of beauty consumers, trends, and brand storytelling.
• Solid project management and execution skills.
• Data-driven mindset with the ability to analyze performance and extract insights.
• Creative yet commercially grounded approach to brand building.
• Strong communication and stakeholder management skills.