Sr. Marketing Manager (FMCG/Retail)

Key Responsibilities

Marketing Leadership & Strategy

• Lead and define the companys marketing strategy across four key pillars: B2B, B2C (retail), e-commerce, and digital platforms (including website)
• Develop long-term brand positioning and growth strategies aligned with business objectives
• Drive annual marketing plans, campaign calendars, and strategic initiatives

Campaigns, Activations & Promotions

• Spearhead strategic campaigns, product launches, trade marketing initiatives, and brand activations
• Oversee events, in-store promotions, and digital campaigns to maximize brand visibility and sales impact
• Ensure consistent brand messaging across all customer touchpoints

P&L & Budget Management

• Own marketing P&L and manage overall marketing budget allocation
• Track ROI, campaign effectiveness, and marketing performance metrics
• Optimize spending to ensure strong return on investment and profitability

Analytics & Commercial Performance

• Leverage data and market insights to drive decision-making and strategic adjustments
• Monitor sales performance, consumer behavior, and market trends
• Collaborate closely with Sales and Operations to align marketing initiatives with revenue targets

Branding & Planning

• Strengthen brand equity through consistent messaging and strategic storytelling
• Lead brand planning processes and ensure cohesive brand identity across channels
• Guide packaging, creative direction, and product positioning

Cross-Functional Collaboration

• Work closely with Sales (including L&D support for sales enablement initiatives), Trade Marketing, and E-commerce teams
• Partner with external agencies and vendors for campaign execution
• Provide leadership and direction to the marketing team

Qualifications

• Bachelors degree in Marketing, Business, or related field (MBA is an advantage)
• 8+ years of progressive marketing experience in FMCG or F&B
• Strong background in brand management, retail marketing, and e-commerce
• Proven experience managing marketing budgets and P&L
• Highly analytical and data-driven with strong commercial acumen
• Experience leading large-scale campaigns and activations