Interactive Gaming Analyst - CGSS

 

The Interactive Gaming Analyst plays a key role in driving the performance, growth, and profitability of Live! Casino’s online gaming platform. Working at the intersection of digital marketing, analytics, and operations, you support the day‑to‑day execution and optimization of real‑money online gaming initiatives in Pennsylvania. Your ability to analyze player behavior, interpret data trends, and translate insights into actionable strategies directly impacts customer acquisition, retention, and lifetime value. Through close collaboration with marketing, finance, compliance, and external gaming partners, you help develop and execute targeted campaigns that enhance engagement and maximize conversions. Your attention to detail ensures all promotions, communications, and platform updates meet regulatory standards while delivering a seamless and enjoyable user experience. In a fast‑moving digital environment, your analytical mindset, technical curiosity, and proactive approach enable you to continuously refine strategies, improve performance, and support innovation. Your contributions help position Live! as a competitive and forward‑thinking leader in the online gaming space.

• Reconciles daily, weekly and/or monthly Internet Gaming reports and analyzes historical records of gaming activity to assist with tracking trends or potential positive and negative activities
• Assists in marketing strategies for CRM and retention activities
• Executes all email marketing campaigns inclusive of extracting customer segmentation lists, scrubbing the lists, obtaining creative, obtaining copy, and sending communication to customers
• Maintains knowledge of the Accounting, Internet/Mobile/Online gaming regulations in Pennsylvania.
• Reviews all marketing / promotion submissions with Internet Gaming platform providers, Marketing and Regulators. Ensures each promotion or offer is regulatory compliant.
• Maintains records of software releases for compliance with the regulations.
• Provides assistance to Internet Gaming and Online platform provider and Third Party vendors when new games and/or skins are launched, including assistance with testing to ensure regulatory compliance and, ensuring design and usability are to Live! standards.
• Assists and supports the monthly and quarterly Casino communication plan development (this includes campaign briefing, defining customer segments, brainstorming with copywriters and designers, and then reporting on and evaluating results)
• Monitor campaigns in order to improve efficiency and ROI throughout the customer lifecycle
• Track and update data segmentation and business unit KPIs
• Manage projects in the technical and online gaming space
• Collaborate on cross-marketing
• Support the player lifecycle strategy with a focus on optimizing profit by adjusting for reinvestment and competitor programming
• Other duties as assigned

• Expertise in data manipulation and analysis
• Have a thorough understanding of the Casino games, offers and player base
• Strong background building look-a-like audience models, SEM practices and attribution tools
• Ability for innovative thinking
• Excellent time management and organizational skills with keen attention to detail
• Specific understanding of online gaming regulations
• Strong understanding of and comfort with technology
• Working knowledge of advertising agencies and digital direct marketing tools
• Ability to effectively prioritize and execute tasks in a high-pressure environment

• Ability to work extended hours across all shifts in a 24/7 work environment
• This job may be considered for remote (telecommuting) work

• One (1+) years’ experience in online social or real-money gaming
• A 4-year degree in a quantitative or managerial field (e.g., Econ, Finance, Business) or equivalent work experience
• Must be able to obtain and maintain a valid gaming license as determined by the State Gaming Control Agency

• 24/7 high energy casino with over 300,000 sq. ft of gaming and entertainment space and approximately 3000 employees
• Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises
• You will work in an environment where smoking is allowed

Individuals chosen to be part of the Live! Team can expect:

• To be part of an exciting experience unlike any other in the market.
• To be given the power and responsibility to put service and community first.
• To come together as a strong team, while valuing and celebrating our diversity.
• To be given the tools, resources, and opportunity to grow in their career.
• To work hard and have fun.
• Live is a 24 hour /7 days per week high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
• The casino is large and fast paced, requiring the ability and energy to move about it with a true sense of urgency!
• Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
• You will work in an environment where smoking is allowed.