Digital Marketing Specialist (005-0583)

• Create, manage and optimise Google Ads campaigns (Search, Display, Remarketing).
• Conduct keyword research focused on high-converting, local intent search terms.
• Improve Quality Scores and reduce cost per lead.
• Monitor daily campaign performance and adjust bids, budgets and targeting.
• Implement conversion tracking (calls, forms, website actions).
• A/B test ad copy and landing pages to improve performance.
• Provide weekly performance reports including:

• Cost per lead
• Conversion rates
• ROI
• Recommendations for improvement
  

• Conduct full SEO audit and implement improvements.
• On-page SEO optimisation (meta titles, descriptions, headers, internal linking).
• Keyword research targeting local search terms in Victoria.
• Improve local SEO (Google Business Profile optimisation, citations, local backlinks).
• Develop and implement backlink strategy.
• Work with web developer (if required) to improve:
• Site speed
• Mobile optimisation
• Technical SEO issues
• Create SEO content strategy including blogs and service pages.
• Track and report on rankings and organic traffic growth monthly.

• Update and maintain the WordPress website, including adding and editing pages, blog posts, images, and other content.
• Ensure all content is consistent with brand guidelines and optimized for SEO where applicable.

• Develop simple, consistent content strategy.
• Schedule posts for brand awareness and engagement.
• Align social content with SEO and advertising strategy.

• Increase in qualified monthly leads.
• Reduced cost per lead.
• Improved Google search rankings for key terms.
• Growth in organic traffic.
• Improved Google Business Profile visibility.
• Measurable ROI on ad spend.

• Minimum 3+ years experience managing Google Ads.
• Proven SEO experience with measurable results.
• Strong understanding of local SEO.
• Experience using:
• Google Ads
• Google Analytics
• Google Search Console
• Keyword research tools (SEMrush, Ahrefs or similar)
• Strong analytical and reporting skills.
• Excellent written English.
• Ability to work independently and provide strategic recommendations.
• Experience working with Australian businesses preferred.

• Results-focused and data-driven.
• Proactive and takes initiative.
• Strong communicator.
• Detail-oriented.
• Understands service-based local businesses.

We are not looking for someone who just “runs ads.”

We are looking for someone who:

• Understands lead generation.
• Thinks strategically.
• Focuses on profitability, not just clicks.
• Treats our marketing budget like their own business.

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)