Digital Marketing Specialist (029-1228)

• →Assist in strategy and execution for both traditional SEO and Answer Engine Optimization (AEO) to maximize visibility across standard search engines and AI-driven platforms (e.g., ChatGPT, Perplexity, Gemini, Claude).
• →Produce visual assets—including webpages, brochures, whitepapers, and marketing materials—utilizing Adobe Illustrator, Adobe Express, and Canva.
• →Format, layout, and polish complex documents, such as tender documents and formal reports, ensuring consistent branding, typography, and professional presentation.
• →Be able to use HubSpot to a high level: setup tracking, email nurtures, dashboards.
• →Manage, track and report on performance using platforms such as Google Analytics, GA4, Looker Studio, and native ad platforms.
• →Build intuitive and actionable dashboards to monitor campaign success and surface insights.
• →Conduct keyword research, competitive analysis, and performance audits to identify opportunities and inform optimisations.
• →Develop client-ready reports, campaign dashboards for reporting and present campaign results, insights and strategic recommendations.
• →Foster strong, collaborative relationships with clients, acting as a trusted advisor on digital strategy.
• →Stay across the latest trends and innovations across SEO, paid media and digital marketing best practice.
• →Partner with cross-functional teams to align campaigns with overall marketing strategies and business objectives.

• 2–4+ years experience in a similar digital marketing role (agency or in-house).

• Proven success in both SEO and Paid Media campaign strategy and execution.
• Proven graphic design skills using Adobe Illustrator, Adobe Express and Canva (or similar)  designing webpages, brochures, whitepapers, formatting tender docs and reports. 
• Video editing experience using Riverside FM, CapCut, or Premier Pro is valuable but not essential if graphic design skills are strong.
• Proven ability to create high quality design assets including social tiles and technical diagrams. 
• HubSpot setup and management
• Analytical mindset with strong experience creating dashboards and pulling actionable insights from data.
• Ability to manage multiple accounts and projects with exceptional attention to detail.
• Good English language skills Critical thinking and ability to work autonomously with minimal supervision are important qualities.
• A collaborative and proactive team player with a positive attitude and thirst for knowledge and a strong attitude with maturity are priorities for the role.
• Strong organisational and time management skills — able to juggle multiple deadlines.

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)