Email Marketing Specialist (013-1311)

• →Plan, create, and execute email marketing campaigns aligned with business and marketing objectives
• →Develop engaging email copy and content that drives opens, clicks, engagement, and conversions
• →Build and manage email campaigns, newsletters, automated sequences, and customer journeys
• →Segment email lists based on customer behaviour, demographics, engagement, and other relevant criteria
• →Set up and manage email automations, workflows, triggers, and lead nurturing sequences
• →Maintain and regularly clean email databases to ensure data accuracy and list health
• →Conduct A/B testing on subject lines, content, CTAs, layouts, and send times to improve performance
• →Monitor campaign performance, including open rates, click-through rates, conversions, unsubscribe rates, and deliverability
• →Analyse campaign results and provide recommendations to improve future campaigns
• →Coordinate with marketing, sales, and content teams to ensure consistent messaging across channels
• →Ensure emails are mobile-friendly, visually engaging, and aligned with brand guidelines
• →Manage campaign calendars, scheduling, and email deployment
• →Stay up to date with email marketing trends, deliverability requirements, and industry best practices
• →Troubleshoot campaign, automation, and deliverability issues as needed
• →Prepare regular reports and communicate key insights and performance trends to management

• 2+ years of hands-on experience in email marketing or a similar digital marketing role
• Strong understanding of email marketing principles, customer segmentation, automation, and lead nurturing
• Experience using email marketing platforms such as Klaviyo, Mailchimp, HubSpot, ActiveCampaign, GoHighLevel, or similar
• Strong copywriting and editing skills, with the ability to create clear and engaging email content
• Experience with email automation, workflows, customer journeys, and campaign scheduling
• Understanding of email deliverability, list hygiene, spam prevention, and unsubscribe requirements
• Comfortable analysing campaign data and using insights to improve performance
• Experience with A/B testing and conversion optimisation
• Strong attention to detail, particularly when reviewing links, formatting, personalisation, and campaign settings
• Basic understanding of HTML and email design is an advantage
• Strong organisational and time-management skills, with the ability to manage multiple campaigns and deadlines
• Strong written and verbal English communication skills
• Comfortable working independently and taking ownership of email marketing activities
• Proactive, analytical, and commercially minded, with a focus on measurable results

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)