Marketing & Growth Lead (016 - 1397)

​​Looking for Philippines-based candidates

Marketing Strategy & Customer Insight:

• →Develop a deep understanding of target markets, customer motivations, pain points, objections, competitors and commercial objectives.
• →Develop positioning, messaging, offers and marketing strategies that clearly communicate the business's value proposition.
• →Translate business objectives into practical marketing plans, priorities and measurable targets.

Lead Generation & Customer Journeys:

• →Build and optimize end-to-end customer journeys from audience targeting and lead magnets through to enquiry, nurture, appointment and sales handover.
• →Develop distinct acquisition journeys for different property-owner segments, including rooming/multi-occupancy owners and traditional residential landlords.
• →Create and optimize landing pages, lead capture mechanisms, email/SMS nurture and CRM workflows.
• →Support sales conversion through proposals, presentations, case studies and other marketing collateral.

Content, Brand & Channel Execution:

• →Own the content calendar, copywriting, creative production and social media activity.
• →Manage website content, SEO/GEO, paid campaigns, database marketing and referral campaigns.
• →Work with the Australian team to capture authentic content, customer stories, case studies and supporting evidence.
• →Maintain consistent brand positioning, tone and messaging across channels.

Performance, Analytics & Optimisation:

• →Maintain accurate CRM data, campaign tracking, reporting and performance dashboards.
• →Monitor lead quality, appointments, conversion rates, acquisition costs and other key commercial metrics.
• →Continuously test and optimise audiences, messaging, creative, offers and conversion points.
• →Identify weaknesses in the funnel and implement improvements based on data and commercial outcomes.

AI, Automation & Systems:

• →Use AI tools from the outset to improve research, content quality, productivity, analysis and marketing experimentation.
• →Progressively identify and implement broader AI and automation opportunities once core marketing performance is established.
• →Build, test and maintain reliable marketing and automation workflows.
• →Document campaigns, systems and processes through clear workflows and SOPs to ensure continuity and scalability.

Ownership, Collaboration & Growth:

• →Take ownership of marketing objectives from planning through execution, measurement and improvement.
• →Work closely with the Australian team and contribute ideas that support broader business growth.
• →Independently prioritise work, solve problems and follow through without micromanagement.
• →Raise issues early, challenge constructively and propose practical solutions.
• →Initially focus on the property management business, then extend proven marketing practices across other businesses as priorities evolve.

• Proven experience in senior, growth, or performance marketing, with measurable commercial results.
• Strong full-funnel marketing expertise, including lead generation, nurturing, conversion, CRM and customer journeys.
• Excellent English communication and copywriting skills, with strong brand and messaging judgement.
• Ability to independently develop, execute and optimise marketing strategies based on data and business objectives.
• Hands-on experience across content, social media, paid advertising, SEO, email/database marketing and websites.
• Experience with CRM, marketing automation, campaign tracking and performance reporting.
• Practical experience using AI tools to improve research, content, productivity and marketing execution.
• Highly organised, proactive and commercially minded, with the ability to manage priorities without micromanagement.
• Strong ownership, accountability, problem-solving and collaboration skills, with the confidence to challenge constructively and propose solutions.

We are looking for a high performer who takes ownership, works independently and delivers measurable commercial results without being micromanaged.

Success means you:

• Drive growth: Optimise the client recruitment pipeline, then build growth pipelines for rooming/multi-occupancy and traditional residential management.
• Think commercially: Understand customers, offers, positioning and business models, and turn them into qualified enquiries and revenue.
• Use AI exceptionally well: Apply AI across research, strategy, content, creative, analysis and campaign execution, including effective multi-stage workflows with appropriate quality control.
• Take ownership: Turn objectives into action, continuously improve performance and keep the team informed without being chased.
• Work as a team: Demonstrate integrity, initiative, professionalism and a genuine commitment to the team's goals and ways of working.
• Build for scale: Document processes and create repeatable systems that remain company-owned, transferable and scalable.

Ultimately, success means delivering measurable growth, improving how we work, and making the business stronger and more scalable.

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)