PPC/Performance Marketing Specialist (google & meta ads) - (003 - 01294)

• →Develop and own the overall paid media strategy across platforms (Google Ads, Meta, and others as needed)  not just execute briefs handed down
• →Translate business objectives (ROAS, CPA, lead volume, revenue targets) into a coherent channel and budget strategy
• →Reframe KPIs around CPL/CPA (Cost Per Lead), Marketing Qualified Leads (MQLs), lead volume and traffic quality. 
• →Continuously test, analyze, and optimize campaigns based on performance data going beyond "set and forget"
• →Identify new growth opportunities, audience segments, or channels the business hasn't tapped yet
• →Manage budget allocation across campaigns and channels to maximize return
• →Report on performance with clear insights and strategic recommendations, not just raw metrics
• →Collaborate with creative/content teams to ensure ad creative aligns with what's actually converting
• →Stay ahead of platform changes, algorithm updates, and industry trends to keep strategy competitive

• Proven experience running performance marketing campaigns with real ownership of strategy and budget (not just an execution/support role)
• Strong grasp of Google Ads, Meta Ads Manager,  YouTube Ads, and LinkedIn Campaign Manager and analytics tools (GA4, etc.)
• Demonstrated ability to read data and turn it into a strategic pivot not just a report
• Experience managing meaningful ad spend and being accountable for ROI
• Comfortable working autonomously and communicating directly with stakeholders on strategy, not just status updates
• Strong English communication skills for working directly with an Australian client

• Familiarity with CRM/attribution tools such as HubSpot and Active Campaign
• Prior experience in financial media, capital markets, mining/resources, or high-ticket B2B service sectors.
• Hands-on knowledge of ad policy compliance for financial and resource publishing.

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)