Growth Marketing Manager - Demand Generation

At Huzzle, we connect elite remote professionals with fast-growing companies across the UK, US, Canada, Europe, and Australia. Our clients range from early-stage startups to established SaaS and eCommerce businesses. When you join through Huzzle, you're placed directly with a client as part of their in-house team. No outsourcing layers, just impactful work with global visibility.

Our client is a growth-focused consulting and marketing partner working with established SME businesses to scale revenue through modern, data-driven marketing strategies. They specialise in building high-performance demand generation engines that align marketing directly with revenue outcomes.

We are hiring a highly strategic Growth Marketing Manager / Demand Generation Manager to lead and execute full-funnel marketing strategies for B2B clients.

This is a fractional remote marketing role focused on building scalable demand generation systems, driving qualified pipeline, and accelerating revenue growth using AI-powered workflows and modern marketing frameworks.

You will collaborate closely with content, sales, and leadership teams to turn thought leadership into high-converting campaigns and measurable business outcomes.

• →Demand Generation Strategy
• →Develop and execute end-to-end B2B demand generation strategies aligned with revenue targets
• →Design and optimise full-funnel marketing journeys (awareness → acquisition → nurture → conversion)
• →Build scalable pipeline engines that consistently generate qualified leads
• →Leverage AI tools and marketing technology to improve campaign performance and efficiency
• →Campaign Management & Execution
• →Plan and execute multi-channel campaigns (LinkedIn, email, paid media, outbound)
• →Manage and optimise LinkedIn performance marketing campaigns
• →Develop high-converting lead magnets (reports, guides, insights)
• →Implement Account-Based Marketing & Sales (ABM/ABMS) strategies
• →Build structured lead nurturing and prospecting campaigns
• →Collaboration & Alignment
• →Partner with content teams to convert thought leadership into demand-driving assets
• →Align closely with sales, recruitment, and business development teams
• →Collaborate with internal SMEs and external partners to deliver campaigns
• →Marketing Operations & Automation
• →Implement and manage marketing automation workflows
• →Optimise usage of CRM and automation platforms
• →Continuously improve landing pages, funnels, and conversion paths
• →Analytics & Performance
• →Track and report on pipeline contribution, lead volume, and ROI
• →Monitor KPIs such as CPL, conversion rates, and engagement metrics
• →Use data-driven insights to continuously refine campaign performance

• Requirements
• 10+ years experience in B2B demand generation, growth marketing, or digital marketing
• Proven success building pipeline-generating marketing systems
• Strong expertise in Account-Based Marketing (ABM/ABMS)
• Experience in technology, consulting, or professional services industries
• Deep understanding of B2B buyer journeys and marketing funnels
• Hands-on experience with CRM and marketing automation tools
• Strong analytical and data-driven mindset
• Excellent collaboration and stakeholder management skills
• Preferred Tools & Platforms
• Marketing Automation: HubSpot, Marketo
• CRM Systems: Salesforce, HubSpot, MS Dynamics, Pipedrive
• Analytics & reporting platforms