Senior Email Marketing Specialist

CanadaRemoteFull-timesenior

MarketingEmail Marketing Specialist

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Quick Summary

Key Responsibilities

Build and manage comprehensive monthly email and SMS campaign calendars that align with seasonal trends, product launches, and evergreen goals. Direct-Response Copywriting: Write high-converting,

Requirements Summary

3–5+ years in retention, lifecycle, or CRM marketing, specifically within the eCommerce/DTC space. Agency experience is highly preferred.

Technical Tools

MarketingEmail Marketing Specialist

Responsibilities

~1 min read

→Proven Experience: 3–5+ years in retention, lifecycle, or CRM marketing, specifically within the eCommerce/DTC space. Agency experience is highly preferred.
→Platform Expertise: Advanced hands-on experience with Klaviyo (or similar platforms) and a solid understanding of the Shopify ecosystem.
→Copywriting Mastery: Ability to write compelling direct-response copy across multiple brand voices that balances storytelling with conversion.
→Analytical Mindset: Deep understanding of retention KPIs (attributed revenue, CTR, AOV, repeat purchase rates, list health, and deliverability).
→Strategic Communication: Strong ability to present data-driven strategies clearly to founders and marketing leads.
→Technical Agility: Comfortable working in a fast-paced environment and adopting AI-enabled workflows to stay at the cutting edge of the industry.
→Ownership: A proactive, detail-oriented approach to managing multiple accounts and deadlines with minimal oversight.

Experience with specialized SMS platforms like Attentive or Postscript.
Familiarity with paid media channels (Meta, Google, TikTok) and how they integrate with retention.
Experience managing retention for 7-to-9-figure eCommerce brands.
Prior experience in subscription-based or consumable product categories.