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Part-Time Digital Marketing & Content Specialist

Md-Cheverly-Remotemid

MarketingContent Specialist

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Quick Summary

Key Responsibilities

Create engaging short-form videos for Instagram Reels, TikTok, Facebook, YouTube Shorts, and LinkedIn Film and edit restoration projects, before-and-after transformations, customer stories,

Technical Tools

MarketingContent Specialist

Benefits:

Bonus based on performance
Competitive salary
Opportunity for advancement
Training & development

Part-Time Digital Marketing & Content Specialist

PuroClean of Greater Landover
Greater Landover, MD | Part-Time | Hybrid / In-Person Content Creation

About the Opportunity

PuroClean of Greater Landover is looking for a creative, energetic, and results-driven Part-Time Digital Marketing & Content Specialist to help grow our brand, tell compelling stories, and generate new business.

We provide property restoration services throughout Maryland, Washington, D.C., and Northern Virginia, including water damage restoration, mold remediation, fire and smoke restoration, commercial cleaning, and other specialty property services.

We are looking for someone who can take what we do every day and turn it into content that people watch, remember, share, and act on.

This is not a position for someone who only wants to schedule posts.

We want a storyteller, content creator, marketer, and idea generator who can help us build a recognizable local brand while developing marketing campaigns that generate leads and business opportunities.

The position will begin part-time, with the opportunity to grow into a full-time marketing role as the company continues to expand.

What You'll Do

You will help develop and execute PuroClean of Greater Landover's digital marketing strategy across multiple platforms.

Responsibilities include:

Create engaging short-form videos for Instagram Reels, TikTok, Facebook, YouTube Shorts, and LinkedIn
Film and edit restoration projects, before-and-after transformations, customer stories, employee features, educational content, and behind-the-scenes footage
Develop attention-grabbing Instagram and Facebook advertisements
Turn restoration projects into compelling stories instead of simply posting project photos
Create content explaining water damage, mold, fire damage, emergency response, commercial restoration, and property maintenance
Develop social media campaigns designed to generate phone calls, website traffic, referrals, and qualified leads
Post and manage content on:
- Instagram
- Facebook
- LinkedIn
- TikTok
- Google Business Profile
Utilize Zelly AI and other AI marketing tools to assist with content creation, campaign development, automation, lead generation, and marketing ideas
Create monthly and weekly content calendars
Develop creative concepts for paid and organic advertising
Write captions, headlines, calls-to-action, and marketing copy
Help position PuroClean in front of property managers, real estate professionals, plumbers, HVAC companies, insurance professionals, commercial businesses, government agencies, and homeowners
Identify local trends, community events, partnerships, and opportunities that can increase brand visibility
Help develop email, social media, referral, and community outreach campaigns
Monitor engagement, leads, website traffic, and campaign results
Recommend new strategies based on marketing performance
Help grow the company's followers while focusing on the more important goal: growing revenue
Work directly with ownership to brainstorm new campaigns and business-development ideas

We Want Someone Who Can Tell a Story

A flooded basement isn't just a picture of wet drywall.

A mold remediation project isn't just someone wearing PPE.

A fire-loss project isn't simply another worksite.

Every job has a story:

What happened?
What problem was the customer facing?
How did PuroClean respond?
What did our team do differently?
What was the result?

We want someone who understands how to capture those moments and turn them into content that builds trust with potential customers.

The Ideal Candidate

You may be a great fit if you:

Love creating video content
Understand Instagram, TikTok, Facebook, and LinkedIn
Know how to shoot quality video using a smartphone or camera
Can edit short-form video quickly
Understand hooks, storytelling, captions, trending formats, and calls-to-action
Are comfortable appearing on camera occasionally and coaching others who appear on camera
Can interview customers, employees, business partners, or company leadership
Have experience with tools such as CapCut, Canva, Adobe Creative Suite, Zelly AI, or similar platforms
Understand basic digital advertising
Are curious about AI and how it can improve marketing
Think creatively about generating leads
Can work independently and bring ideas to the table
Are comfortable visiting active restoration projects to capture content
Understand that successful marketing should ultimately contribute to business growth

We'd Especially Like to Meet You If...

You have experience marketing for any of the following:

Restoration, construction, home services, roofing, HVAC, plumbing, real estate, property management, insurance, cleaning services, government contracting, or another local service business.

Experience in these industries is helpful but not required. Creativity, initiative, reliability, and the ability to learn are more important.

What Success Looks Like

We are not hiring someone simply to say:

"We posted five times this week."

We want to eventually be able to say:

"That video brought us a customer."

"That LinkedIn campaign introduced us to a property manager."

"That ad generated qualified water-damage leads."

"That project story helped a commercial client understand what PuroClean can do."

"People in our market are starting to recognize the PuroClean name."

The right person will help us measure both audience growth and business growth.

Growth Opportunity

Our goal is to find someone who wants to grow with the company.

This position will initially be part-time, but a successful candidate could eventually grow into a:

Full-Time Marketing Specialist → Marketing Manager → Director of Marketing / Business Development

As the company grows, we want this person to have the opportunity to take greater ownership of our marketing strategy, advertising, brand development, and lead-generation efforts.

Schedule

Part-Time

Approximately 5–10 hours per week, with flexibility depending on content needs and project activity.

Some work may be completed remotely, but the candidate must be available to periodically visit our office, restoration projects, customer locations, networking events, and other locations throughout the local market to capture original content.

Qualifications

Social media/content creation experience preferred
Video filming and editing ability
Strong writing and communication skills
Familiarity with Instagram, TikTok, Facebook, and LinkedIn
Ability to manage multiple projects and deadlines
Creative mindset with a strong sense of initiative
Valid driver's license and reliable transportation preferred
Comfortable working around active restoration and construction environments when necessary
Marketing, communications, advertising, film, digital media, or related education is helpful but not required

How to Apply

Please submit your resume along with examples of your work.

We would especially like to see:

Instagram Reels
TikTok videos
Advertisements
Social media campaigns
Video editing examples
Business content
Photography
Graphic design
Any content you've created that successfully tells a story

Portfolio links, Instagram/TikTok accounts, websites, Google Drive portfolios, or other examples are welcome.

About PuroClean of Greater Landover

PuroClean of Greater Landover is a locally owned property restoration company serving residential, commercial, and government customers throughout the greater Maryland, Washington, D.C., and Northern Virginia market.

Our company is growing, and we are building a marketing operation designed to grow with it.

We aren't looking for someone to simply manage our social media.

We're looking for someone who wants to help build the brand.

This is a remote position.