Director - Marketing

Strategic Leadership

• Define and execute the holistic B2B marketing strategy for InMobi Group across global priority markets, ensuring alignment with business objectives and regional priorities across US and EMEA.
• Translate the enterprise brand narrative into bold, actionable, integrated marketing programs that drive upper funnel awareness and lower funnel results.
• Serve as a strategic thought partner to senior leadership, collaborating cross-functionally with Product Marketing, Sales, Regional GTM, Comms, and leadership teams to ensure alignment and execution excellence.

Brand & Messaging

• Lead enterprise brand strategy, positioning, differentiation, and storytelling for InMobi Group's suite of offerings — building narratives that reinforce our leadership across both the programmatic advertising ecosystem and the emerging agentic commerce category.
• Ensure a consistent, compelling, and differentiated brand presence across all channels and markets globally.

Integrated Campaigns & Demand Generation

• Architect and execute multi-channel B2B campaign strategies across paid, organic, content-led, social, and partner-led channels to generate high-quality MQLs and accelerate pipeline.
• Optimize messaging, targeting, and channel mix to maximize demand creation and continuously improve funnel efficiency across the US and EMEA.

Content Marketing

• Oversee the creation of thought leadership, customer stories, solution content, industry POVs, product updates, whitepapers, newsletters, and narrative assets that educate, inspire, and convert.
• Build a scalable content engine that supports both brand storytelling and sales enablement across the full buyer journey.

Events & Experiences

• Own and evolve the global events strategy, including marquee industry conferences, bespoke customer and CXO programs, webinars, and branded experiences that deepen relationships and elevate brand perception.
• Ensure all event creative and content support pipeline goals and reinforce InMobi Group's market leadership.

Social, Partnerships & Sponsorships

• Lead InMobi Group's enterprise social strategy to grow reach, influence, and engagement across key channels, including LinkedIn and beyond.
• Identify, negotiate, and manage industry partnerships, co-marketing opportunities, and sponsorships that meaningfully amplify visibility and influence.

Sales Enablement

• Develop compelling sales narratives, pitch materials, case studies, and proof points that equip GTM teams to close deals and accelerate pipeline conversion.
• Partner closely with global and regional sales teams to strengthen MQL-to-SQL and SQL-to-opportunity conversion, ensuring marketing efforts translate directly into measurable business outcomes.

• 10–15 years of B2B or enterprise marketing experience, ideally within high-growth tech, platform, or AI-driven businesses, with a demonstrated track record of driving measurable impact at scale.
• Proven experience owning multi-channel enterprise marketing strategies across brand, content, demand generation, social, and events.
• Strong understanding of demand generation, brand storytelling, and integrated marketing — with demonstrated success driving MQL growth and delivering measurable pipeline impact.
• Deep familiarity with the programmatic advertising ecosystem — including DSPs, SSPs, measurement, data, identity, and the evolving privacy landscape — is a strong advantage.
• Experience in AI-driven, commerce, or platform-led businesses is highly preferred.
• Proven ability to operate cross-functionally, building trusted relationships with senior leadership, GTM teams, and regional stakeholders across time zones; experience working with global teams across the US, EMEA, and APAC is a plus.
• Exceptional storytelling and narrative development capabilities — you know how to distill complex, technical ideas into clear, compelling, and inspiring messages that resonate with enterprise audiences.
• A data-driven mindset with strong familiarity with analytics, attribution, and marketing performance tools — you use insights to inform strategy and optimize outcomes.
• Strong project management skills with the ability to manage multiple workstreams, priorities, and stakeholders simultaneously in a fast-paced, high-growth environment.
• Strategic thinker with the ability to roll up your sleeves and execute — you're equally comfortable setting vision and getting things done.

At InMobi, we’re building products that are redefining industries. Our ecosystem spans: 

• InMobi Advertising – Powering data-driven mobile marketing for the world’s leading brands
• Glance – A revolutionary Gen AI-powered lockscreen & TV content platform transforming how millions discover and engage with content.
• 1Weather – One of the world’s leading weather platforms, delivering precise, reliable, and real-time weather forecasts

With deep expertise in AI, mobile, consumer technology, and digital innovation, we are home to some of the brightest minds in the industry.

What sets us apart? 

Not just what we build. How we build it. At InMobi, we balance our hunger for cutting-edge tech with a deep focus on our people - their growth, well-being, and potential.

• Think big and act fast: We’re entrepreneurial, thrive in ambiguity, and love solving high-impact problems
• Are passionate, fanatically driven, and take immense pride in their work: We care deeply about the impact we create and continuously push our potential
• Own their outcomes: We take responsibility, make bold decisions, and execute with confidence
• Embrace freedom with accountability: We value autonomy and understand that trust comes with responsibility
• Believe in lifelong learning: We welcome feedback, challenge ourselves to grow, and aren’t afraid to take smart risks