Group Experience Director (SEO/GEO)

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Mindshare, part of WPP, delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders, better for people, planet, and business, by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The Group Experience Director (SEO/GEO) is a senior leadership role within Mindshare's SEO practice, responsible for overseeing client delivery and specialist team performance across Melbourne and Sydney. Reporting to the Head of SEO, this position is central to positioning Mindshare as the centre of excellence for SEO services across GroupM Australia. The role connects commercial accountability, product development, and people leadership to drive both client satisfaction and sustainable team growth. Success in this role looks like a high-performing, well-structured team consistently delivering measurable results for clients, with revenue targets met and strong client advocacy reflected in Vantage scores.

• Leads a mid-senior team of Directors and Associate Directors across Melbourne and Sydney, with full accountability for performance management, career development, and day-to-day team operations
• Manages and grows strategic client relationships across GroupM agencies including Mindshare, EssenceMediacom, Wavemaker, and Neo Media, acting as a senior point of escalation and strategic counsel
• Oversees commercial performance across the portfolio, including revenue tracking, forecasting, reconciliation, and timely scope renewals to protect profitability
• Shapes and evolves SEO product solutions in close collaboration with the Head of SEO, driving service maturity and commercial growth across client accounts
• Connects across GroupM agency client partnership teams, performance leads, and third-party platform partners to ensure alignment and maximise channel utilisation
• Champions delivery standards and continuous improvement across the team, establishing clear processes, documentation, and training frameworks that lift output quality

What You'll Bring

• Proven track record leading and developing specialist teams in a media, digital, or SEO environment, with demonstrated ability to build capability, clarity, and a high-performing team culture
• Strong commercial acumen, including hands-on experience managing client scopes, revenue forecasting, and profitability across multiple concurrent accounts
• Deep understanding of SEO channels and services, with the ability to drive product maturity and connect SEO strategy to broader media planning and campaign frameworks
• Demonstrated experience cultivating senior client relationships, developing strategic account plans, and proactively managing performance against client KPIs
• Ability to design and improve operational delivery standards across a team, including building scalable processes, documentation, and quality benchmarks
• Confident stakeholder management skills, with experience navigating complex, multi-agency or multi-brand environments
• A track record of identifying and converting commercial growth opportunities within existing client portfolios to drive scope expansion and revenue growth

Bonus Points If You Have

• Familiarity with GroupM agency structures, tools, or ways of working across Mindshare, EssenceMediacom, or Wavemaker
• Experience contributing to new business pitches or SEO capability development and go-to-market presentations
• Knowledge of third-party SEO platforms and a demonstrated ability to drive adoption and effective utilisation across a specialist team

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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