Head of Programmatic Media Buying (Performance Solution) - APAC

• →Own and drive revenue (MF and NR with focus on NR) across the India, SEA, Japan, Korea and ANZ
• →Distinguish and manage the levers that drive Media Flow growth (scale, spend efficiency, campaign volume) along with those that drive Net Revenue improvement (margin management, solution mix, pricing) 
• →Identify, call out, and mitigate revenue risks proactively across both dimensions; bug stops at this level 
• →Own regional performance planning — forecast, pacing, and corrective actions 
• →Navigate cross-regional dynamics and connect learnings across Americas, EMEA, and China to unlock portfolio-wide revenue growth 

• →
  Manage, grow, and develop L1–L4 traders across functional and professional dimensions 
• →Assign portfolios based on team capability mapping; enable traders to operate at the edge of their level and develop professionally 
• →Foster an experimentation and hypothesis-driven culture within the team 
• →Drive tough conversations within the team and with external stakeholders when necessary 

• →Define and govern the analytical frameworks used across the trading function 
• →Identify new avenues for growth from data-driven approaches and strategic thinking for long term 
• →Build processes to drive efficiency in execution with a mindset of growing dollars managed per person – through automation, AI and alignment – and ensure adherence to processes 
• →
  Think outside existing playbooks; conduct experiments and hypothesis-led research on unsolved problems 

• Work closely with Product, SE, Engineering, Data science and other teams to align platform priorities to the reality of advertiser needs 
• Translate ground-level trading signals and advertiser feedback into actionable product roadmap inputs 
• Drive experimentation across DSP and partner platforms; evaluate hypothesis impact rigorously 
• Influence platform decisions using evidence from portfolio-scale observations across multiple regions so that we are building for a global strategy 

• Align with Sales, CGM, Strategy, Ops, Creative, etc. on regional ops playbooks, GTM execution, and trading requirements across Americas, EMEA, and China 
• Work with senior commercial leadership to unlock blockers from clients and ensure product attention tracks to account priority 
• Represent trading in cross-functional discussions; bring market and industry intelligence to inform decision-making 
• Maintain awareness of competitive landscape and emerging performance marketing trends by region 

• Obsess over customer needs (KPIs, Delivery and Fraud controls) and put customer first – and everything else after mindset to work and instill that culture within the team 
• Maintain deep contextual knowledge of key accounts: spend stack rank, KPIs, competitive landscape, title/app lifecycle, and partner footprint 
• Ensure product and trading approaches are grounded in advertiser unit economics — avoid over-generalizing across diverse advertiser types 
• Set and push uncomfortable goals for the team in terms of account penetration and vertical expansion with growth mindset 

• Establish a culture of daily tracking, structured RCAs, and follow-through across the team 
• Drive accountability not just in performance but in how issues are raised, escalated, and resolved 
• Personally accountable for regional growth outcomes; cascades that accountability through the team 

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