Brand Manager - Salon Professional - Bucuresti

Participates in the preparation of annual Sales and Marketing plans for their brand and cares for execution;

Designs budgets to support brand strategy and sales plans, together with the Principal and direct manager;

Localizes the communication and digital strategy (social media, E-commerce) and creates action plans together with relevant Digital, Sales and Education team;

Proactively participates in the brand communication strategy including digital channels;

Tracks the expenses monthly and monitors the achievement of the plans for their brands;

Plans, implements, and participates in the sales, marketing and education campaigns of the organization;

Monitors, revises, and implements pricing strategy for brand;

Maintains maximum cost-effectiveness of planned sales and marketing activities (ROI calculation);
Participates in negotiation and conclusion of contracts with Principals;

Prepares appropriate business reports, analyses data and acts upon them;

Participates in setting and implementing brand strategies (brand positioning and defining target groups);

Responsible for creating Omnichannel brand strategy and for implementing and monitoring plans.  Monitors the lifecycle of products within the brand for all channels of sales;

Manages external marketing Partners such as advertising agencies, digital marketing firms and production companies, when the case.

Monitors competitive environment and is aware of what is happening on the market;

Collaborates with Wella global teams and local Digital, Sales, and Education teams and reports directly to Cluster Manager;