Internship Product Strategy & Marketing

Support Toyota’s product strategy and marketing for C-SUV models through market analysis, competitor benchmarking, sales tracking, and launch performance insights.

Toyota is one of the world’s largest automobile manufacturers and a leading global company, founded in 1937. Today, Toyota sells vehicles in 170 countries and employs over 350,000 people worldwide.At Toyota Motor Europe (TME), with our headquarters based in Brussels, Belgium, around 2,700 colleagues from more than 60 nationalities work together across Europe. We are responsible for the wholesale marketing of Toyota and Lexus vehicles, parts and accessories, and we support Toyota’s European R&D, manufacturing, and engineering operations.We are on an exciting journey as we continue to evolve into a mobility company. Our goal is to create even more value and happiness for our customers through a wide range of mobility solutions. 

The Product Strategy and Marketing Division defines the strategy and leads the planning of new Toyota models with the target to deliver the best product for European markets while ensuring achievement of our business objectives. Our core responsibilities include:

• Product strategy and planning (volume, specifications, pricing)
• Sales & marketing strategy development & implementation across our markets
• Lifecycle management (product updates to support volume & profitability)

 

You will join the team responsible for medium-size C‑SUV models. Reporting to the Product & Marketing Senior Managers, you will support the team through market analysis, competitive benchmarking, and sales & marketing performance tracking. Your daily tasks will include:

• Conducting market and competitive analyses (segment trends, pricing, specifications, feature benchmarking) and understanding customer needs to actively help develop grade & specification strategies for your models
• Preparing launch performance reports (sales tracking, mix analysis, market share comparisons)
• Supporting the development & implementation of the Sales & Marketing strategy
• Support coordination of launch activities through cross-functional interaction
• Be the source of knowledge and promoter of your models towards the National Marketing & Sales Companies and other departments in Toyota Motor Europe

• You have interest in automotive industry and future mobility trends
• You are fluent in English (TME’s business language)
• You have strong analytical skills and attention to detail
• You are comfortable working with large datasets
• You have good communication skills
• You have good knowledge of MS Office pack
• You are a team player with the ability to also work independently
• You are motivated to work in an inclusive, multi-cultural environment

 

 

Starting date: January 4, 2027

 

Duration: 6 months

 

Confidentiality

Due to business requirement, not all performed projects can be reflected in the internship report. This issue needs to be discussed with candidate/school in advance.

At Toyota Motor Europe, we are committed to providing equal employment opportunities for everyone. Our recruitment decisions are based on everyone’s skills, experience, and the requirements of the role.We welcome people of all backgrounds, including different nationalities, sexual orientations, gender identities or expressions, ages, religions, ethnicities, abilities, and other personal characteristics. We do not tolerate discrimination or harassment. We believe that our individual experiences and diverse perspectives are a key strength, helping us learn from one another and grow together.Together, we can make a positive impact and go beyond the ordinary.If you need any adjustments or specific support during the recruitment or interview process, for any reason, we encourage you to let your recruiter know. We are happy to help create a process that works for you.