Marketing Manager K-12 (OTE $60,000/year USD), Sparkrock

Are you a strategic marketing professional who knows the K–12 education sector from the inside out? Do you want to work for a best-in-class, 100% remote organization with the brightest talent from around the world? If so, then keep reading…

At Sparkrock, we help social benefit organizations—such as nonprofits, school boards, and government agencies—reach their full potential through technology. Every day, over 150,000 people use our ERP and product platforms to work more efficiently, freeing up time and resources to focus on the good they want to achieve.

As our Marketing Manager – K-12, you will own the full marketing funnel from awareness through advocacy, for Sparkrock's K–12 education-focused products across North America. This is a dual-capacity role: part strategic marketing leader, part internal subject matter expert for K-12. Unlike standard marketing manager positions, you'll bridge the gap between our product and the K–12 market, translating complex educational challenges into compelling value propositions for the district leaders who live them every day.

In this role, you'll get in on the ground floor and help shape Sparkrock's K–12 marketing strategy. This segment is still being built, so you'll have real input and influence over its direction, leading go-to-market planning for new launches, developing audience-specific messaging for district finance and operations leaders, and owning the channels and campaigns that reach them. You'll thrive here if you're energized by building something new, do your best work when given real ownership, and see a blank page as an opportunity.

If you thrive at the intersection of deep K–12 sector knowledge, strategic marketing, and hands-on execution, this role is for you.

*Own the full marketing funnel — from awareness through retention — for K–12 education-focused products and services

*Lead go-to-market planning for new product launches, including messaging, positioning, and channel strategy

*Develop audience-specific messaging frameworks that reflect the realities facing district leadership teams (Finance, Business Operations, Superintendents)

*Manage and optimize digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars

*Collaborate with Sales to develop enablement materials tailored to K-12 finance/operations buyers

*Create compelling content, including case studies, thought leadership, and impact stories

*Track, analyze, and report on campaign performance, adjusting strategy based on data and market feedback

*Bachelor's degree or diploma in Marketing, Communications, Education, or a related field

*5+ years of marketing experience with at least 2 years in a management or lead capacity

*3+ years of hands-on experience in K–12

*Demonstrated ability to create and execute multi-channel marketing campaigns

*Strong understanding of the K–12 sector

*Excellent written and verbal communication skills with the ability to tailor messaging to diverse audiences

*Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn

*Bilingual proficiency in English and French (written and verbal)

*Experience using AI tools in a professional marketing context