VP Marketing

We exist to unleash the power of the self-employed - helping solopreneurs and micro-businesses thrive by doing what they're passionate about and removing the complexity of building lasting, successful businesses.

Jimdo started in 2007 when three school friends built a website builder in a Northern German farmhouse to help everyone build a presence online. Today, we're a profitable, remote-first company with 220+ people from 50+ nationalities working across 15+ countries. We've helped build over 36 million websites to get online across the world.

We're more than just a website builder. We're an AI-powered platform that helps self-employed people actually run and build successful businesses — from getting found online, winning customers and running their business with a peace of mind by knowing exactly what to do next to move forward.

At the heart of Jimdo is a strong belief in personalized, data-driven guidance. Our platform combines design, business tools, and an AI-powered core that turns real customer data into clear insights and next steps helping our customers focus on what moves their business forward.

We’re entering our next chapter of global expansion and AI-enabled product innovation and we’re looking for a strategic, product-savvy, and data-driven VP of Marketing to lead the way. If you’re excited about shaping category positioning, scaling revenue through modern PLG strategies, and building a high-performing distributed team — this might be your next big move.

As VP of Marketing, you will operate as a key strategic partner to the CEO and executive team. You’ll define and execute a global marketing strategy spanning demand generation, product marketing, brand positioning, and lifecycle growth.

You’ll build and scale a modern, AI-enabled marketing engine that delivers measurable revenue impact, strengthens our competitive positioning, and elevates Jimdo’s authority in the AI-powered SaaS space.

This is a high-visibility leadership role with direct influence on company-wide strategy and growth.

• Define and execute a global marketing strategy aligned with revenue and company OKRs

• Own product positioning, messaging, pricing narratives, and competitive differentiation

• Lead go-to-market strategy for new features, AI capabilities, and market expansions

• Build and scale an AI-driven demand generation engine across paid, SEO, partnerships, lifecycle, and PLG

• Align closely with Sales, RevOps, Product, and CS to optimize full-funnel performance (acquisition → retention → expansion)

• Strengthen Jimdo’s brand voice and thought leadership in AI-enabled SaaS and small business enablement

• Lead, coach, and grow a distributed marketing team of 15–20 across growth, content, product marketing, brand, and operations

• Own the marketing budget, attribution models, dashboards, and performance forecasting

• 12+ years of progressive marketing experience in SaaS (B2C or PLG environments preferred)

• 4+ years in a senior marketing leadership role

• Proven track record of scaling revenue through demand generation and strong product marketing

• Deep understanding of PLG models and modern SaaS funnel metrics (CAC, LTV, conversion, retention, expansion ARR)

• Experience integrating AI and automation into marketing strategy and experimentation

• Strong leadership experience in remote-first, distributed teams

• Strategic mindset with the ability to balance long-term vision and hands-on execution

• Experience serving solopreneurs or small business segments

• Multilingual (e.g., German & English)