Audience Marketing Manager, Court Reporter Community

United StatesRemoteFull-timemid

MarketingMarketing Manager

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Quick Summary

Requirements Summary

5–7 years of marketing experience with hands-on ownership of multi-channel campaigns, including email, content, paid media, and lifecycle marketing.

Technical Tools

MarketingMarketing Manager

As Audience Marketing Manager, Court Reporter Community, you will build and manage marketing programs that attract, activate, engage, and retain court reporters across a growing professional network.
You will work closely with recruiting, scheduling, and operations teams to turn audience insights into effective acquisition and retention strategies.
The role spans multi-channel campaigns, lifecycle marketing, community engagement, referrals, events, and content creation.
You will own programs that help new members get active quickly while strengthening their long-term connection to the community.
You will also represent the organization at industry conventions and virtual events, bringing the community experience to life through compelling content.
With a strong focus on data, experimentation, and measurable outcomes, you will help drive growth across the entire acquisition and retention funnel.
This is a hands-on opportunity for a creative, analytical marketer who thrives in a fast-moving, collaborative environment.

Serve as the embedded marketing lead for the Provider and recruiting team, aligning marketing initiatives with shared growth, acquisition, and retention goals.
Develop and execute multi-channel recruitment campaigns across email, paid media, organic content, partnerships, and other relevant channels to convert court reporters into applicants and network members.
Build and manage lifecycle journeys covering onboarding, activation, engagement, re-engagement, and win-back communications.
Develop community-building initiatives such as ambassador programs, peer spotlights, referral programs, and loyalty initiatives.
Represent the organization at court reporter conventions and industry events, building relationships while capturing photo and video content for marketing campaigns.
Partner with Operations to understand retention drivers, identify audience needs, and translate insights into targeted marketing programs.
Define, monitor, and report on KPIs across the acquisition and retention funnel.
Use segmentation, A/B testing, and performance data to continuously improve campaign effectiveness and audience engagement.
Collaborate closely with cross-functional teams to ensure campaigns, communications, and community programs are aligned with operational priorities.

Requirements

~1 min read

5–7 years of marketing experience with hands-on ownership of multi-channel campaigns, including email, content, paid media, and lifecycle marketing.
Proven track record of developing and managing lifecycle campaigns while owning growth and retention metrics.
Proficiency with marketing automation and CRM platforms such as HubSpot, including segmentation, campaign management, and reporting.
Strong writing skills and the ability to communicate with empathy and authenticity to a specific professional audience.
Data-driven mindset with comfort working with funnel metrics, campaign analytics, experimentation, and A/B testing.
Strong cross-functional collaboration skills, particularly when partnering with operations, recruiting, or other audience-facing teams.
Comfortable traveling to industry events and conventions and creating photo or video content on site.
Experience marketing to supply-side, provider, or professional communities is a plus.
Familiarity with the legal industry or court reporting is desirable.
Experience developing community, ambassador, referral, or loyalty programs is an advantage.