Director of Aftermarket Sales

This is a senior commercial leadership opportunity focused on accelerating growth across an established aftermarket business in industrial automation and manufacturing.
You will lead and integrate project and parts sales functions into a unified, high-performing commercial organization.
The role combines strategic sales leadership, operational excellence, customer engagement, and revenue growth across multiple aftermarket offerings.
You’ll shape commercial processes, strengthen customer relationships, and create scalable sales practices that support long-term expansion.
A major focus will be building consistency across the sales organization, including CRM adoption, performance management, and process standardization.
You’ll also contribute to broader growth initiatives, including organic expansion, strategic partnerships, acquisition opportunities, and the development of a global sales and service network.
This hybrid leadership role offers the opportunity to influence a growing international business while leading teams through organizational change and transformation.

• Minimum of 10 years of professional experience in sales, sales leadership, engineering, or a closely related field.
• Proven experience in aftermarket sales, preferably within industrial, manufacturing, automation, equipment, or other technically complex environments.
• Demonstrated track record of driving revenue growth and leading commercial or sales organizations.
• Experience managing and integrating teams, particularly within environments where sales functions or processes require greater alignment and standardization.
• Strong expertise with CRM systems, particularly Salesforce, and demonstrated ability to implement or optimize standardized sales processes.
• Strong strategic sales capabilities, including complex deal management, negotiation, business development, and closing.
• Operationally minded leader with the ability to manage complex sales functions while improving efficiency, consistency, and scalability.
• Strong customer relationship management skills and the ability to identify opportunities for account expansion and long-term revenue growth.
• Ability to develop and execute commercial strategies across multiple customer segments and industrial verticals.
• Strong leadership and change-management capabilities, with the ability to bring fragmented teams together around common goals and performance expectations.
• Strategic thinker with strong analytical, organizational, communication, and decision-making skills.
• Bachelor’s degree preferred in Business, Engineering, or a related field.
• Willingness and ability to work in a hybrid environment, with the role ideally based in Holland, Michigan, while consideration may also be given to candidates near Detroit, MI; Greenville, SC; Nashville, TN; or Salt Lake City, UT.