Director of Global Event Marketing

We are seeking an experienced, hands-on marketing leader to build and scale a global event marketing program for a B2B technology business serving conference organizers and event professionals. In this player-coach role, you will oversee the full event portfolio, including industry trade shows, sponsored conferences, exclusive customer gatherings, and the development of a first annual user conference. You will combine strategic planning with hands-on execution, managing budgets, vendors, messaging, logistics, and performance measurement. Working closely with Demand Generation, Sales, Customer Success, and Marketing Operations, you will turn events into measurable drivers of pipeline, revenue, and customer engagement. This opportunity is ideal for a commercially minded marketer who values autonomy, operational excellence, and data-backed decisions. The role is remote within Canada, with travel approximately once a month across North America and Europe.

• At least 8 years of experience in corporate event marketing within a B2B organization, including direct experience exhibiting at trade shows rather than exclusively managing events as an agency or organizer.

• Proven experience managing a high volume of third-party trade shows and sponsored event programs.

• Experience planning and executing mid-sized user conferences, customer events, or exclusive dinner series.

• Strong familiarity with event technology, including registration platforms, lead capture applications, badge printing, and event app solutions.

• Demonstrated ownership of event budgets, with the ability to connect event investment to qualified opportunities, pipeline, and revenue.

• Excellent project management and organizational skills, with the ability to coordinate multiple events, vendors, deadlines, and stakeholders simultaneously.

• Strong writing and messaging skills, including the ability to develop compelling event copy and marketing communications independently.

• Working knowledge of HubSpot, lead attribution, and event performance reporting, with the ability to track results and understand the status of event-generated leads.

• Experience collaborating with Demand Generation and Sales on target-account engagement, meeting bookings, lead follow-up, and conversion.

• Strong leadership, communication, and stakeholder management skills, with a hands-on approach to guiding teams and delivering results.

• Availability to travel approximately once a month across North America and Europe.

• Canadian citizenship or permanent residency, with eligibility to work and travel across Canada, the United States, and Europe.

• A reliable internet connection with at least 30 Mbps download speed and a safe, comfortable, ergonomic, and private remote workspace.

• Familiarity with the events industry and professional associations such as IMEX, MPI, PCMA, CSAE, or ASAE is an advantage.