Founding Performance Marketing Lead

This fully remote role offers the opportunity to build a performance marketing and growth engine from the ground up in a high-growth AI environment.
You will own the journey from first impression and paid acquisition through conversion, qualified pipeline, and closed revenue.
The role spans paid media, creative testing, landing pages, attribution, funnel optimization, audience discovery, and early product-led growth experiments.
You will work directly with founders and collaborate closely with Product, Design, Sales, and Revenue Operations.
As a hands-on individual contributor, you will have significant autonomy to test quickly, scale what works, and turn successful experiments into repeatable playbooks.
The role is highly data-driven, with success measured through pipeline quality, acquisition economics, conversion, and revenue rather than vanity metrics.
With strong results, the position is designed to provide a path toward broader growth leadership as the organization scales.

• Performance Marketing Experience: 4–8+ years of hands-on experience in performance marketing, growth marketing, or demand generation, ideally within B2B SaaS, AI, HR technology, recruiting technology, or another high-growth technology category.
• Paid Media Management: Proven experience personally managing and scaling approximately $50K–$250K+ per month in paid media across LinkedIn, Meta, Google, or comparable channels.
• Revenue Attribution: Demonstrated ability to connect channel spend to downstream funnel performance, opportunity creation, qualified pipeline, and ARR.
• Platform Expertise: Deep hands-on experience building campaigns, audiences, conversion tracking, creative tests, budgets, bids, and optimization strategies directly within advertising platforms.
• Funnel Economics: Strong understanding of CPL, CAC, LTV, CAC payback, conversion rates, pipeline velocity, and marginal acquisition efficiency.
• CRO Experience: Experience building and improving landing pages, forms, demo flows, or trial experiences with a strong conversion-rate optimization mindset.
• Creative Judgment: Strong creative instincts and copy judgment, with the ability to understand why specific messages, concepts, or creative approaches perform rather than simply reporting metric changes.
• Creative Testing: Experience testing video, UGC, creator-led, founder-led, or short-form paid creative.
• Analytics & Attribution: Comfort working with analytics, dashboards, CRM data, experimentation frameworks, attribution systems, and imperfect early-stage datasets.
• Execution Speed: Ability to move quickly from hypothesis to launch, data collection, insight, and the next experiment.
• Communication: Strong written communication skills and the ability to translate customer pain points into clear, high-converting messaging.
• Builder Mindset: High ownership, low ego, strong judgment, resourcefulness, and a preference for creating repeatable growth systems rather than waiting for established playbooks.
• Preferred Experience: Experience with HubSpot or Salesforce, Webflow or Framer, GA4, Segment, Mixpanel or Amplitude, Clay, Zapier or Make, modern attribution tools, lightweight automations, dashboards, AI-assisted workflows, or product-led growth initiatives is a strong advantage.