Global Product Marketing Manager

United StatesRemoteFull-timemid

OtherGlobal Product Marketing Manager

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Quick Summary

Overview

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Global Product Marketing Manager based in United States.

Technical Tools

OtherGlobal Product Marketing Manager

This role drives product marketing execution across a global X-ray portfolio spanning fixed, mobile, fluoroscopy, and digital X-ray technologies, including AI-enabled solutions. You will translate portfolio strategy into structured launch plans, sales enablement programs, competitive intelligence, and high-impact content. The position plays a central role in turning product strategy into coordinated day-to-day commercial execution. You will work closely with Product Marketing leadership and regional marketing teams to support successful product introductions and market activation. The role also provides a valuable connection between field insights, customer needs, competitive developments, and product teams. Success requires strong project management, cross-functional collaboration, and the ability to manage multiple priorities in a regulated healthcare environment.

Build and execute product launch plans, coordinating internal readiness, training, milestones, and key launch deliverables while supporting PRD and NCA activities.
Coordinate external launch activities, including campaigns, press initiatives, and webinars, in partnership with marketing leadership and regional teams.
Monitor launch progress, identify risks, and proactively communicate potential issues that could affect go-to-market timelines.
Own sales enablement materials across the portfolio, including battlecards, presentations, clinical and value messaging, objection-handling resources, and demonstration tools.
Keep sales-facing content accurate, current, and aligned with established product positioning.
Manage product-level competitive tracking and win/loss analysis, translating findings into actionable insights for portfolio strategy and commercial teams.
Develop and maintain product sheets, case studies, customer reference stories, and return-on-investment tools using approved clinical and health-economic evidence.
Create master marketing assets that can be localized by regional teams, enabling consistent execution across markets without rebuilding core materials.
Support regional teams with opportunity and portfolio visibility while coordinating execution without directly owning customer relationships.
Maintain marketing asset libraries and coordinate content approvals in accordance with regulatory, legal, and brand requirements.
Track launch and campaign KPIs and coordinate events and key-opinion-leader logistics.
Consolidate customer, competitive, and regional feedback into structured input for R&D and Product Management roadmap discussions.
Support cross-functional coordination with R&D, Clinical, Regulatory, and Market Access teams on launch deliverables and dependencies.

Requirements

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Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or a related field; an MBA is a plus.
3–5 years of experience in product marketing, ideally within medical devices or another regulated B2B environment.
Demonstrated experience developing sales enablement content and supporting product launches from planning through execution.
Experience collaborating effectively with Clinical, Regulatory, R&D, Sales, and Commercial stakeholders.
Strong project management, organization, prioritization, and execution skills.
Excellent written and verbal communication skills, with the ability to translate complex product and market information into clear messaging.
Fluency in English is required; additional language skills are a plus.
Ability to synthesize customer, market, and competitive insights and turn them into clear, actionable recommendations.
Comfortable working across global and regional teams in a regulated healthcare environment.
Must be legally authorized to work in the United States; employment visa sponsorship is not available for this position.