Group Account Director, B2B

This is a senior client leadership role focused on the growth, retention, and strategic direction of complex B2B relationships.
You will serve as a trusted advisor to VP and C-suite stakeholders, connecting business objectives with integrated digital marketing and customer acquisition strategies.
The role spans a portfolio of enterprise accounts across SaaS, professional services, and other complex solution categories.
You will guide account teams, oversee financial and relationship health, and identify opportunities to expand existing partnerships.
A strong understanding of long B2B sales cycles, buying committees, demand generation, and full-funnel marketing will be essential.
You will collaborate with specialists across strategy, media, creative, analytics, and marketing technology to generate measurable pipeline and revenue impact.
This opportunity is designed for an experienced agency leader who can combine executive relationship management, commercial acumen, strategic marketing expertise, and team development.

The role requires extensive B2B client leadership experience within an agency environment, combined with strong digital marketing expertise, commercial judgment, executive communication, and people leadership capabilities.

• 10–12+ years of experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment.
• 5–6+ years of B2B client management experience.
• Experience overseeing complex, enterprise-sized client portfolios and guiding multiple account teams.
• Demonstrated success strengthening client relationships, retaining business, and identifying organic growth opportunities.
• Experience developing and executing integrated digital marketing strategies across Paid Search, Organic Search, Paid Social, Programmatic, Email, Content, and related channels.
• Experience leading full-funnel programs spanning awareness, demand generation, lead nurturing, pipeline acceleration, and sales enablement.
• Strong understanding of B2B sales cycles, buying committees, and funnel stages through closed-won, with the ability to connect marketing programs to revenue KPIs.
• Experience using CRM, marketing automation, and intent-data platforms such as Salesforce, HubSpot, 6sense, and Demandbase.
• Ability to translate complex media, attribution, analytics, and business performance data into clear recommendations for senior stakeholders.
• Strong strategic marketing capabilities, including competitive analysis, industry assessment, audience segmentation, and go-to-market planning.
• Experience overseeing multiple enterprise clients with combined media budgets exceeding $80 million.
• Strong financial acumen, including account profitability, statements of work, staffing plans, forecasting, and resource allocation.
• Proven experience managing, mentoring, and developing account leaders and cross-functional teams.
• Ability to influence and align multidisciplinary teams without direct reporting authority.
• Exceptional communication, presentation, negotiation, and executive stakeholder management skills.
• Strong organizational and prioritization skills, with the ability to manage multiple complex workstreams under pressure.
• Energetic, solutions-oriented approach with a strong focus on client leadership.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Familiarity with multi-touch attribution and media mix modeling is a plus.
• Experience supporting enterprise new business pitches and RFP responses is advantageous.
• Experience scaling account management processes or capabilities within a growing B2B practice is preferred.