Head of Growth

As Head of Growth – Europe, you will own the complete DTC and Shopify growth engine across key European markets, with direct accountability for profitable revenue growth.
You will combine performance marketing, creative strategy, landing-page optimization, offer development, and rigorous experimentation to build a scalable growth system.
This is a highly hands-on role for a builder who is comfortable running campaigns, creating and testing assets, analyzing performance, and making rapid decisions.
You will have full ownership of the European DTC growth P&L and the commercial levers that influence acquisition, conversion, retention, and contribution margin.
You will work closely with operations, creative production, email/SMS, and wholesale teams while maintaining clear ownership of the growth agenda.
As the business scales, you will have the opportunity to build a small, high-performing team or network of specialist talent around the growth engine.
This is a remote opportunity with significant autonomy, a fast pace of experimentation, and the scope to shape European expansion from the ground up.

• 3+ years of hands-on experience in DTC growth, performance marketing, paid acquisition, or e-commerce, ideally within consumer brands.
• Demonstrated experience personally managing paid media campaigns and budgets across platforms such as Meta, Google, TikTok, or comparable channels.
• Proven ability to build and optimize landing pages, funnels, offers, and complete acquisition journeys rather than focusing solely on media buying.
• Strong creative strategy capabilities, with the ability to develop advertising concepts and understand what drives both attention and post-click conversion.
• Deep understanding of growth metrics including ROAS, CAC, LTV, conversion rate, AOV, and contribution margin, with the ability to connect individual campaign performance to overall business economics.
• Demonstrated experience using structured experimentation to test creative, audiences, offers, landing pages, and other growth levers.
• Strong commercial mindset and a clear focus on profitable, sustainable growth rather than revenue growth alone.
• Comfortable using AI as a daily productivity and growth tool for creative development, copywriting, landing pages, reporting, automation, and workflow optimization.
• Highly hands-on and execution-oriented, with a willingness to work directly inside advertising platforms, page builders, analytics tools, and spreadsheets.
• Comfortable operating with significant autonomy and ambiguity, taking ownership and acting quickly based on data and results.
• Strong analytical and problem-solving skills, combined with curiosity about consumer psychology, creative performance, and growth mechanics.
• Low-ego, proactive approach with a strong bias toward action, learning, iteration, and continuous improvement.
• Excellent written and verbal communication skills, with the ability to clearly articulate strategies, learnings, results, and recommendations.
• Experience launching or scaling DTC brands across European markets, including adapting language, pricing, offers, and creative to local audiences, is highly valuable.