Integrated Social Media Manager

This newly created role will lead the development and execution of an integrated social media strategy across owned, earned, influencer, creator, and user-generated content channels. You will shape how a growing global consumer brand connects with audiences, builds advocacy, and translates social engagement into measurable business impact. Working across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, and emerging platforms, you will create channel strategies that balance storytelling, education, culture, and commercial objectives. You will partner closely with Brand Marketing, Ecommerce, Shopper Marketing, Creative, PR, Consumer Insights, Sales, and external agencies. The role combines strategic leadership with hands-on execution, giving you significant ownership over a capability that is being built from the ground up. This is an opportunity for an experienced social media leader to influence brand growth in a fast-moving, international environment.

• 6–8+ years of experience in social media, influencer marketing, digital marketing, integrated communications, or a closely related field.
• Demonstrated experience developing and executing social media strategies for consumer-facing brands.
• Strong understanding of how content, community, creators, influencers, culture, and social platforms work together to drive brand and business outcomes.
• Experience working across multiple major social platforms, with an ability to adapt strategies to different audiences, formats, and platform behaviors.
• Strong analytical capabilities and experience using social performance data and insights to guide strategic decisions.
• Commercial mindset with the ability to connect social media activity to awareness, engagement, advocacy, and measurable business impact.
• Strong understanding of influencer and creator marketing, including partnership development and campaign execution.
• Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams without formal authority.
• Strong strategic thinking combined with a willingness to remain hands-on with execution.
• Ability to operate effectively in fast-moving, evolving environments and bring structure and clarity to ambiguous situations.
• Naturally curious about social, cultural, and consumer trends, with the ability to identify relevant opportunities quickly.
• Strong ownership, initiative, problem-solving, and decision-making skills.
• Experience in FMCG, consumer products, wellness, beauty, baby care, or an agency environment is highly valued.
• Ability to collaborate effectively with internal teams and external agency partners.
• Willingness to travel occasionally for business needs, planning sessions, and key meetings.