International Growth Marketing Manager

The International Growth Marketing Manager will lead growth marketing strategy across five European markets: the UK, France, Germany, Spain, and Italy. This strategic role focuses on building market-specific plans that reflect local competition, channel performance, customer behavior, and business maturity. You will own European marketing budgets, determine investment priorities, and guide specialists across paid social, paid search, affiliate, influencer, retail media, and television advertising. Working closely with analytics, finance, agencies, and marketing leadership, you will strengthen measurement practices and turn performance insights into actionable growth opportunities. The role combines strategic ownership with hands-on execution when needed, ensuring resources are directed toward the highest-impact initiatives. Your success will be measured by stronger marketing efficiency, improved attribution, smarter investment decisions, and measurable growth across European markets.

The ideal candidate is an experienced growth marketing strategist with broad multichannel expertise, strong commercial judgment, and the ability to lead international initiatives in a complex, performance-driven environment. They should be equally comfortable analyzing marketing economics, directing specialists, and presenting investment recommendations to senior stakeholders. Required qualifications include:

• Five to eight or more years of experience in performance marketing or growth marketing, with practical knowledge across multiple channels.
• Demonstrated experience working across several of the following: paid social, paid search, affiliate marketing, influencer marketing, retail media, and OTT, programmatic, or linear television advertising.
• Proven ownership of both marketing strategy and budget management for a significant annual budget in the seven-figure range.
• Experience managing or influencing marketing across multiple international markets, with a clear understanding of differences in competitive dynamics, channel effectiveness, customer behavior, and measurement maturity.
• Strong analytical skills and financial fluency, including the ability to interpret CAC, ROAS, and customer lifetime value (LTV) metrics.
• Ability to understand marketing mix modeling (MMM) and incrementality analysis, assess their implications, and translate findings into practical investment decisions.
• Demonstrated ability to guide specialists who are not direct reports through clear briefs, roadmaps, prioritization, and stakeholder influence.
• Excellent communication and stakeholder management skills, with the ability to adapt discussions to different audiences, from Finance and senior leadership to channel specialists and agency partners.
• Strong strategic planning, budget forecasting, performance monitoring, and problem-solving capabilities.
• Ability to balance long-term strategic direction with hands-on execution when business priorities or resource constraints require it.

Preferred qualifications:

• Hands-on campaign execution experience in at least one channel, such as Meta or Google Ads, affiliate network platforms, or similar marketing tools.
• Experience in direct-to-consumer (DTC), e-commerce, hardware, or subscription-based business models.
• Familiarity with SEO and answer engine optimization (AEO) as part of an integrated marketing strategy.
• Previous people-management experience, with the potential to lead direct reports as the European organization grows.
• Experience managing agencies or working with retail and dealer partners in European markets.
• Language skills or professional experience in one or more of the following markets: the UK, France, Germany, Spain, or Italy.