Performance Creative Strategist — Freelance

As a Performance Creative Strategist, you will combine creative thinking, copywriting, and performance marketing to develop advertising concepts that capture attention and drive measurable results. You will turn audience insights and business objectives into compelling hooks, concepts, messaging, and conversion-focused creative. Working closely with a graphic designer and marketing team, you will guide ideas from initial hypothesis through production, testing, and optimisation. Data will play a central role as you use campaign metrics to identify opportunities and shape new creative experiments. You will also research trends, competitors, formats, and emerging opportunities across platforms such as Meta and TikTok. The role offers significant autonomy and requires strong creative judgement, organisation, and a results-oriented mindset.

• Demonstrated experience in performance creative strategy, ideally within Meta Ads or other paid digital advertising environments.

• Strong creative thinking and performance copywriting skills, with the ability to develop original advertising concepts that stand out in competitive feeds.

• Portfolio demonstrating performance-oriented advertising work, including creative concepts, copy, and, where possible, campaign context and measurable results.

• Strong understanding of how creative strategy connects with audience insights, acquisition objectives, conversion, and campaign performance.

• Experience interpreting metrics such as CTR, CPA, CVR, frequency, and related performance indicators to inform creative decisions.

• Strong creative judgement and attention to detail, with the ability to work effectively within established brand guidelines while introducing fresh and differentiated ideas.

• Strong project-management skills, with the ability to structure creative projects, manage priorities, coordinate collaborators, and consistently meet deadlines.

• High degree of autonomy and organisation, particularly when working remotely and managing multiple creative initiatives.

• Strong research skills and curiosity about advertising trends, competitors, consumer behaviour, and emerging creative formats.

• Native or professional-level Spanish writing skills and fluent English communication skills.

• Experience working in an advertising agency environment is a plus.

• Experience with acquisition funnels and lead-generation campaigns is desirable.

• Basic knowledge of CapCut for video editing and Figma is an advantage.

• Experience creating or contributing to UGC content is a plus.

• Ability to clearly articulate creative hypotheses, explain why concepts should work, and use test results to inform subsequent iterations.