Product Marketing Manager, Cameras & Sensors

CanadaRemoteFull-timemid

MarketingMarketing Manager

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Quick Summary

Overview

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Product Marketing Manager, Cameras & Sensors based in Canada..

Technical Tools

MarketingMarketing Manager

The Product Marketing Manager will lead the go-to-market strategy for a portfolio of cameras and sensors within an on-premises video security and access control product suite. This role combines product positioning, compelling storytelling, and cross-functional collaboration to increase product awareness, customer adoption, and sales growth. Working closely with product management, sales teams, partners, and marketing stakeholders, the successful candidate will translate technical capabilities into clear, customer-focused value propositions. They will oversee product launches, develop engaging marketing and sales enablement materials, and contribute to integrated campaigns that strengthen market presence. Through competitive research and audience insights, the manager will identify opportunities to differentiate products and better address customer needs. This is an opportunity to make a meaningful impact in a fast-paced technology environment focused on video security, access control, and solutions that help protect people, property, and places.

Product positioning and go-to-market strategy: Develop and execute positioning, messaging, and go-to-market plans for the cameras and sensors portfolio, ensuring product benefits are clearly differentiated and relevant to target audiences.
Product launches: Manage product marketing launch activities from planning through execution, including project coordination, content development, approval workflows, and publication of launch materials and communications.
Marketing content development: Create compelling, customer-focused content for partners and end users, including emails, presentations, videos, web pages, social media posts, and marketing collateral.
Sales and partner enablement: Collaborate with product management to educate sales teams, channel partners, and end users on new products and features, providing the messaging, resources, and guidance needed to position and sell solutions effectively.
Integrated marketing campaigns: Support the development and execution of campaigns designed to increase product awareness, generate demand, accelerate purchasing decisions, strengthen customer loyalty, and drive sales.
Market and competitive research: Analyze industry trends, competitor offerings, target audiences, and buyer personas to identify market opportunities and inform product positioning and marketing strategy.
Cross-functional collaboration: Build effective working relationships with product management, sales, marketing, and other stakeholders to align priorities, coordinate deliverables, and support broader business objectives.
Industry representation: Attend and present products at relevant trade shows and industry events, acting as a knowledgeable representative and subject-matter expert for the assigned portfolio.
Project and stakeholder management: Manage multiple initiatives in a deadline-driven environment, maintaining attention to detail, securing timely approvals, and adapting to evolving priorities and timelines.

Requirements

~1 min read

Bachelor’s degree in marketing, communications, business, or a related field.
At least 2 years of product marketing experience, with B2B marketing experience preferred; 3 or more years of product marketing experience is preferred.
Demonstrated ability to develop product positioning, value propositions, and marketing content that communicate technical features in clear, compelling language.
Strong written and verbal communication skills, with the ability to tailor messaging to different audiences, including customers, partners, sales teams, and internal stakeholders.
Experience coordinating product launches, managing marketing projects, and delivering multiple initiatives within established deadlines.
Strong organizational skills, initiative, attention to detail, and follow-through.
Analytical and research skills, including the ability to assess competitors, understand customer needs, and identify market opportunities.
Excellent collaboration and relationship-building abilities, with confidence engaging stakeholders at different organizational levels.
Adaptability and problem-solving skills, with the ability to navigate ambiguity, shifting priorities, and changing deadlines.
Legal authorization to work in Canada indefinitely. Employer-sponsored work permits are not available for this position.
Willingness to travel approximately 10–25% of the time.