Senior Marketing Manager

The Senior Marketing Manager will lead integrated B2B and B2C marketing initiatives to strengthen brand awareness, deepen customer engagement, and drive e-commerce growth and revenue. This strategic, hands-on role combines marketing planning, campaign execution, creative development, and performance analytics. You will oversee multi-channel campaigns spanning digital advertising, social media, email, e-commerce, retail, partnerships, and events. By leveraging customer insights, market research, and experimentation, you will continuously optimize marketing performance and customer experiences. You will collaborate with product development, e-commerce, social media, and leadership teams while coordinating creative talent and external partners. This is an opportunity to grow a purpose-driven consumer brand in a collaborative, entrepreneurial environment where creativity, measurable results, and positive impact go hand in hand.

• At least eight years of progressive marketing experience, with demonstrated success developing and executing both B2B and B2C marketing strategies.

• Proven ability to combine strategic planning with hands-on execution, from campaign development and creative production to measurement and optimization.

• Strong experience managing paid advertising campaigns across multiple digital channels.

• Demonstrated expertise in marketing analytics, performance measurement, A/B testing, and data-driven decision-making.

• Hands-on proficiency with Canva, Adobe Photoshop, and AI-powered creative platforms such as Higgsfield, along with experience developing or managing video content.

• Strong understanding of brand strategy, positioning, storytelling, customer journeys, and integrated marketing.

• Excellent written and verbal communication skills, creative judgment, organization, and project management capabilities.

• Ability to work independently, take ownership of deliverables, manage competing priorities, and collaborate effectively across teams.

• Preferred qualifications: Experience with consumer products, wellness, beauty, lifestyle, health, or other consumer-focused brands; direct-to-consumer and e-commerce platforms such as Shopify, Amazon, or Walmart Marketplace; retail media; Google Analytics/GA4; Google Ads; Meta Ads Manager; CRM and marketing automation tools.

• Additional preferred experience includes directing photography or video production, developing brand guidelines or visual identity systems, working with purpose-driven or B Corp organizations, and contributing to small, entrepreneurial, or growing businesses.

• Must be legally authorized to work in the United States and eligible to work in California. Visa sponsorship or transfer is not available for this position.

• Willingness to travel occasionally for team gatherings, approximately four to six times per year, and for domestic trade shows, partner meetings, or marketing events as needed.

• Ability to work remotely, participate in video conferences, sit for extended periods, and lift up to 20 pounds when transporting equipment or traveling.

• Employment is contingent upon successfully completing a background check. Reasonable accommodations are available for qualified individuals with disabilities.