Senior Marketing Operations Manager

This role owns the operational foundation that powers marketing performance in a high-volume, product-led environment. You will connect marketing automation, CRM, product data, and analytics to create scalable systems that turn customer signals into action. The position combines strategic roadmap ownership with hands-on execution across lifecycle marketing, attribution, experimentation, and MarTech infrastructure. You will partner closely with Growth, Revenue Operations, Data, Product, and other go-to-market teams to improve acquisition, activation, conversion, and revenue visibility. A major focus will be ensuring data quality, email deliverability, measurement, and operational governance remain reliable as programs scale. The role offers significant autonomy and is ideal for a systems-oriented marketer who enjoys solving complex problems and building trusted growth infrastructure.

• 7+ years of experience in Marketing Operations or a closely related discipline, ideally within a complex B2B SaaS or product-led growth environment.
• Deep hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, Eloqua, and Salesforce, including lifecycle stages, campaign architecture, attribution, routing, and data governance.
• Experience operating high-volume customer or prospect datasets and building reliable segmentation, lifecycle, and operational processes at scale.
• Significant experience managing high-volume email programs, including deliverability, domain and inbox reputation, audience management, warming strategies, and send-volume controls.
• Strong analytical capabilities, with the ability to investigate complex datasets, assess data quality, identify meaningful patterns, and translate findings into business recommendations.
• Experience building or operating lifecycle, nurture, or in-product engagement programs tied to measurable activation, conversion, or revenue outcomes.
• Strong systems-thinking skills and experience designing integrations across marketing automation, CRM, product, analytics, and data environments.
• Experience creating measurement and experimentation infrastructure that enables other teams to operate and learn independently.
• Strong understanding of go-to-market functions and how Marketing Operations, Growth, Sales, RevOps, Product, and Customer Success contribute to customer experience and revenue.
• Comfort using AI-enabled tools and workflows to increase productivity while applying sound judgment to validate outputs and determine where automation is appropriate.
• Familiarity with product analytics tools such as Amplitude and emerging AEO or AI-visibility tools is helpful.
• Experience working with contractors, agencies, or distributed partners is a plus.
• Familiarity with developer tools, web platforms, or other high-volume PLG businesses is useful, while relevant operating experience is valued over specific industry background.
• Highly autonomous, organized, and comfortable moving between systems architecture, strategic planning, and hands-on execution.
• Strong communication skills, with the ability to build alignment across distributed, cross-functional teams without relying on direct authority.
• A strong focus on operational quality, data integrity, attribution, documentation, segmentation, and scalable processes.