Social Media & Reputation Specialist

In this fully remote, full-time role, you will manage social media channels, online communities, and customer-facing brand reputation across multiple U.S. markets. You will create compelling English-language content, engage with audiences, monitor online conversations, and ensure customer reviews receive thoughtful and timely responses. Working closely with marketing, creative, and customer service teams, you will turn audience insights into actionable content and help protect and strengthen brand trust. You will also collaborate with AI agents to streamline content calendars, captions, and review responses while maintaining editorial quality and sound judgment. This hands-on position combines strong writing, community management, social listening, and performance analysis, with a focus on measurable results. You will have the opportunity to shape communication guidelines, experiment with content formats, and improve how social engagement translates into customer inquiries and business outcomes.

• Experience working with GoHighLevel.

• Familiarity with Birdseye or other review management platforms.

• Experience writing advertising copy for Meta platforms.

• Experience developing user-generated content (UGC) or creator-style social content.

• Familiarity with pet-owner audiences or content related to pet care and outdoor living.

• Experience managing social media and reputation across multiple geographic locations.

• Days 1–30: Gain access to all relevant channels and tools, establish performance baselines for social channels and location-level reputation metrics, bring the review queue up to date while maintaining the 48-hour response target, and prepare an initial draft of review response guidelines.

• Days 31–60: Publish the agreed content schedule consistently for four consecutive weeks, finalize review response guidelines, deliver the first weekly social listening digest and location-level reputation report, and agree on a review generation process with Customer Service.

• Days 61–90: Establish AI-assisted workflows for content calendars, captions, and review responses with human approval for every item, complete at least two copy or format experiments and document the findings, and ensure every inquiry received through social channels and reviews is routed to Sales with confirmation.