Sponsor Relations Director (Events)

United StatesRemoteFull-timeexecutive

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Quick Summary

Overview

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sponsor Relations Director (Events) based in the United States.

Technical Tools

OtherDirector

This is a player-coach leadership role overseeing sponsor and exhibitor relationships across a live events portfolio.
You will manage a book of sponsor accounts, including large and complex partners, while remaining closely involved in day-to-day execution.
The role owns sponsorship fulfillment from contract signature through post-event follow-up, ensuring deliverables, communications, and deadlines are consistently managed.
You will lead and develop a small Sponsor Relations team while serving as an escalation point for complex account and event issues.
The position works cross-functionally with sales, marketing, event operations, AV, registration, and external service partners.
You will also contribute to sponsorship reporting, process improvements, inventory management, and rebooking opportunities.
This is a fully remote opportunity with frequent travel to live events and extended on-site responsibilities.

The Sponsor Relations Director will combine hands-on account management with team leadership, ensuring sponsors receive a seamless experience and all contracted commitments are fulfilled accurately and on time.

Supervise the Sponsor Relations team by assigning accounts and priorities, conducting weekly check-ins, and providing regular feedback.
Train team members on processes, tools, and sponsor communications, and review key deliverables for accuracy.
Serve as the first escalation point for sponsor issues and step in directly when an account requires additional support.
Coordinate on-site coverage and responsibilities with event coordinators.
Manage a portfolio of sponsors and exhibitors, including the largest and most complex accounts, from contract signature through post-event wrap.
Conduct pre-event kickoff calls to confirm deliverables, deadlines, and success criteria, followed by post-event recaps.
Collect and track contracted deliverables such as logos, advertising creative, session titles, and collateral.
Coordinate sponsorship fulfillment with marketing and event operations teams.
Onboard and train sponsor teams on exhibitor portals, lead retrieval, event apps, and meeting-scheduling tools.
Maintain the master sponsorship planner covering contract terms, financial status, and fulfillment progress.
Build and manage sponsorship toolkits through the Cvent exhibitor portal.
Manage exhibit floor plans and booth assignments using floor plan software.
Own sponsor and exhibitor communications before, during, and after events, keeping templates, checklists, and exhibitor manuals current.
Document evolving processes and recommend improvements based on event results and lessons learned.
Prepare weekly reporting on sponsorship pacing, fulfillment status, and outstanding issues for event leadership.
Track sponsorship inventory by event, including sold, held, and available assets, and flag slow-moving inventory to sales and portfolio leaders.
Lead the on-site rebooking process with portfolio leaders and communicate renewal opportunities and sponsor feedback to sales.
Lead sponsor check-ins during events, maintain relationships with key accounts on the floor, and resolve issues in real time with operations, AV, and registration teams.
Travel frequently, up to twice per month from February through November, generally for three to four days at a time and including extended on-site days.

Requirements

~1 min read

The ideal candidate brings strong event operations and sponsor relationship experience, combined with leadership capabilities, exceptional organization, and the ability to manage multiple priorities in a fast-paced environment.

Bachelor’s degree in hospitality, communication, or a related field.
5+ years of events experience in a client- or sponsor-facing role, including sponsor or exhibitor fulfillment.
2+ years of experience supervising, training, or leading others.
Experience working with General Services Contractors.
Experience with Cvent or other event management software and floor plan software.
High-level proficiency with Microsoft Office, particularly Excel.
Ability to manage multiple concurrent projects, solve problems, and consistently meet deadlines with minimal supervision.
Excellent customer service skills and the ability to perform effectively in a high-pressure environment.
Excellent written and verbal communication skills.
Superior attention to detail and a strong commitment to accuracy.
Ability to create, document, and improve procedures and processes.
Strong organizational skills and a proactive approach to identifying and resolving issues.
Willingness and ability to travel frequently for live events, including extended on-site days.