Territory Sales Officer

IndiaRemoteFull-timemid

OtherOfficer

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Quick Summary

Overview

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Territory Sales Officer based in India.

Technical Tools

OtherOfficer

This role is responsible for driving sales growth and strong market execution across an assigned territory.
You’ll manage distributor relationships, strengthen outlet coverage, and deliver primary and secondary sales targets.
The position combines field sales, distribution management, market analysis, merchandising, and customer relationship development.
You’ll use sales and MIS data to identify performance gaps, uncover opportunities, and improve execution across the territory.
The role also involves coordinating promotional activities and ensuring strong availability and visibility of products in the market.
You’ll work closely with distributors, frontline sales teams, trade partners, and branch stakeholders in a target-driven environment.
This opportunity is well suited to an experienced channel-sales professional who combines commercial focus with strong relationship-building and analytical skills.

Achieve assigned sales targets through regular market visits, personal selling, and effective management of the distribution system.
Manage distributor operations across both front-end and back-end infrastructure, ensuring effective execution and service levels.
Monitor distributor performance and the performance of distributor sales teams, identifying infrastructure or execution gaps and taking corrective action.
Analyze MIS and sales reports to identify market opportunities, performance gaps, and areas for improved execution.
Develop and maintain strong relationships with distributors, retailers, and other trade partners to strengthen market presence.
Negotiate with distributors and support their teams in improving customer management and generating incremental business.
Drive primary and secondary sales performance within the assigned geography.
Plan and execute promotional activities and ensure effective implementation in the market.
Monitor product availability, distribution, merchandising, and visibility across relevant outlets.
Gather market intelligence and provide relevant feedback, insights, and reports to the branch team.
Identify opportunities to improve competitive positioning through stronger customer service and market execution.
Support sales planning, distributor appointments, and territory-level commercial initiatives.

Requirements

~1 min read

Full-time Bachelor’s degree or equivalent graduation qualification.
At least 2 years of experience in channel sales or a closely related field-sales environment.
Demonstrated experience managing distributors and sales channels, including distribution planning and execution.
Strong understanding of ROI calculations and distribution management.
Experience with distributor appointment processes and sales planning.
Experience planning and executing promotional activities in the market.
Good working knowledge of Microsoft Office, particularly Excel, with the ability to interpret and use sales data.
Strong analytical skills and the ability to translate MIS information into practical commercial actions.
Good negotiation, relationship management, and customer-facing skills.
Effective communication skills in English and the relevant local language.
Willingness and ability to work extensively in the assigned territory and engage directly with distributors and trade partners.
A target-oriented, proactive, and collaborative approach to achieving business objectives.