Sponsored Product Team Lead - Advertising - Jumia (Full Time)

Ghanalead

OtherTeam Lead

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Quick Summary

Key Responsibilities

Lead the end-to-end planning, execution, and optimization of sponsored product advertising campaigns across our platforms Build data-driven strategies including targeting, keyword management,

Technical Tools

OtherTeam Lead

Responsibilities

~2 min read

→Lead the end-to-end planning, execution, and optimization of sponsored product advertising campaigns across our platforms
→Build data-driven strategies including targeting, keyword management, bidding tactics, and budget allocation to hit performance targets and maximize return on ad spend (ROAS).
→Manage and mentor a team of Sponsored Product Specialists, setting clear KPIs, conducting performance reviews, and fostering skill development and delivery quality.
→Monitor key campaign metrics, analyze performance trends, and identify actionable opportunities to increase reach, engagement, and conversions.
→Run structured experiments across ad copy, targeting variations, and bidding strategies to continuously elevate performance.
→Act as the primary point of contact for clients, delivering clear communications, strategic recommendations, and regular performance updates.
→Collaborate directly with clients to translate their overarching business objectives into actionable sponsored product tactics and execution plans.
→Build and maintain detailed reports and dashboards tracking core KPIs including spend, reach, clicks, conversions, and overall ROI.
→Present campaign performance and strategic insights to both internal stakeholders and client leads, detailing key learnings and next steps.
→Evaluate, test, and onboard new advertising platforms, vendors, and technologies that support Jumia's long-term growth objectives.
→Manage vendor partnerships and negotiate commercial terms to secure maximum value for the business.

What we are looking for:

→Bachelor’s degree in Sales, Marketing, Advertising, Business Administration, or a related field.
→Proven track record in digital advertising with a primary focus on sponsored product campaigns.
→Strong hands-on background managing campaigns on similar retail media platforms.
→Demonstrated experience guiding, motivating, and developing high-performing teams.
→Exceptional communication and client-facing skills, with a track record of building strong relationships across internal teams and external vendors.
→A data-driven mindset with strong analytical skills to transform raw performance data into strategic action.
→High proficiency in advertising platforms, campaign management tools, and ad tech solutions.
→Advanced knowledge of Microsoft Excel and the broader Microsoft Office suite.

We Offer:

A unique experience in an entrepreneurial, yet structured environment
A unique opportunity of having strong impact in building the African e-commerce sector
The opportunity to become part of a highly professional and dynamic team
An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders

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