Growth Strategist (all genders)

JustPlay is looking for a Growth Strategist to join our User Acquisition team. We’re scaling our UA efforts and need more hands to test new channels, explore opportunities, and rebalance ownership across the team. This role is ideal for someone who combines a hands-on approach with strategic thinking and is eager to drive growth across multiple acquisition channels.

• You have experience running classic and incentivized UA channels (e.g. playtime, multi-reward models)

• You have understanding of how affiliate and influencer marketing works and be able to build reliable measurement frameworks

• You have a strong analytical mindset with the ability to turn data into actionable insights

• You are skilled in structuring and executing testing roadmaps across channels and platforms

• You can identify and scaling growth opportunities

• You can leverage AI tools for data analysis

• You are proficient in: Adjust, Firebase, Claude, Figma, Miro, Looker, Jira

• You have an entrepreneurial mindset and strong sense of ownership

• →

  Own and manage selected User Acquisition channels end-to-end, from strategy to execution and optimization

• →

  Lead cross-functional growth initiatives, including UA & Product experiments, Web UA,and Retargeting

• →

  Develop and execute scalable testing roadmaps across channels and platforms

• →

  Collaborate closely with Product, Creative, Data, and Engineering to drive performance improvements

• →

  Organize and optimize workflows across campaigns and projects to ensure clarity, efficiency, and accountability

• →

  Act as a trusted sparring partner within the team, bringing structure, ownership, and momentum to UA initiatives