Social Media Specialist (SuperSportBet)

KingMakers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.

Since 2018, we’ve been building platforms, including BetKing and SuperSportBet, that bring millions of fans closer to the excitement of play through technology, integrity, and innovation.

Operating across markets such as Nigeria and South Africa, we’re part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.

Our vision is clear: to be the home where Africa plays. At KingMakers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don’t just entertain — they build connection, opportunity, and pride across the communities we serve.

• 3 – 5 years of hands-on social media execution experience, either agency or in-house
• A genuine passion for sport is non-negotiable — we need someone who lives and breathes sports culture, debate and banter on social platforms
• Proven experience using a social media management tool such as Sprout, Brandwatch or Meltwater to plan and execute content

• Own the publishing calendar aligned to marketing calendar
• Schedule planned posts across owned platforms
• Implement ad hoc posts as required
• Optimise content across owned platforms
• Add captions | copy | # | to creative assets
• Generate and add links driving traffic to website
• Collaborations with partners

• Identify trending conversations across external platforms
• Highlight content requirements based on external conversations
• Identify individuals generating conversations as possible future collaborators
• Engage in relevant banter and debate with owned audiences

• Weekly and monthly platform and content insights and analytics to showcase success and improve performance
• Identify future content opportunities
• Identify future assets requirements | edits required

• Social Media CS agents to align current support responses
• Brand and content teams to provide recommendations for content creation AND assets required
• Design teams to update headline banners | platform assets | response templates
• Performance marketing team on platform access and updates

• Own the set up and updates on the Social Media management tool including tag management | categories | access
• Works Across the Following Platforms: Not limited to.
• Facebook | Instagram | LinkedIn | YouTube | X | TikTok

• High attention to detail and the ability to manage multiple projects at the same time
• High action orientation balanced by alignment to brand and outcome
• Managing the day - to  - day details AND having a proactive future focused approach
• Strong communication and interpersonal skills, with confidence and maturity to engage cross functionally with other teams to ensure delivery
• Entrepreneurial attitude. Take ownership | spend effectively | make decisions based on priority AND still retain your agility to move quickly and take advantage of opportunities

• By Social media platform and content type
• Reach:  Impressions | video views | users reached | Follower growth
• Relevance: Engagement rate | Video completion and watch time
• Consideration: Clicks | website traffic
• Delivery: On time | in full | with no errors