Sr. Manager, Customer Advocacy

United States·San Franciscosenior

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Overview

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day.

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OtherManager

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.

Klaviyo's Champions program is one of the most visible and strategically significant customer programs in the company. It brings together a curated group of Klaviyo's most engaged, influential customers — deepening their relationship with the brand, amplifying their voices externally, and embedding them into the teams that build and market the product.

The goal isn't just a well-run program. It's a recognized one. Think Salesforce Trailblazers — a program with genuine industry clout, where being a Klaviyo Champion means something beyond the company walls. The infrastructure and early foundation are in place. What this role requires now is someone who can elevate the program's prestige, deepen internal activation, and prove its impact in business terms.

This is a high-ownership, high-visibility IC role with significant cross-functional scope. This person will regularly represent the Champions program to senior stakeholders across the business.

Champions is embedded across the full product and GTM lifecycle — from early research through launch — not concentrated at any single stage
The program has measurable industry recognition; members cite it as a meaningful professional credential, and peers in the market know what it stands for
Members feel genuinely recognized and engaged, with clear evidence of value from their perspective
A reliable ROI framework is in place and being reported on regularly
References, case studies, product feedback, and thought leadership pipelines are consistently active and well-utilized across the business
The program grows in quality and clout without losing the relationship-driven character that makes it work

5+ years in customer advocacy, community, customer marketing, or a closely related function — B2B SaaS experience strongly preferred
Experience running or contributing significantly to a structured advocacy or champions-style program, within established processes and operational policies
Experience thinking about program prestige alongside program operations — brand, positioning, and member value, not just logistics
Strong cross-functional instincts — comfortable leading a cross-functional project and advising peers across Marketing, Product, R&D, and CS
Analytical enough to contribute to a measurement framework — you understand what program ROI looks like and have helped build or evolve one before
Strong program management skills — this program is highly visible and operationally complex; rigor without rigidity
Strong written and verbal communication; you can tell a compelling story about customer impact to internal stakeholders
Comfortable supporting budget administration and spend decisions within established guidelines
Candidates with transferable experience in program management, customer success, or partnerships will be considered — advocacy and community experience is ideal but not the only path in

What We Offer

~2 min read

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.

By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here and here (FR).