Demand Generation Intern

Arlingtonentry

MarketingOtherDemand Generation ManagerDemand Generation

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Quick Summary

Key Responsibilities

Work collaboratively with the marketing team to help set up, monitor,

Requirements Summary

Education: Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field.

Technical Tools

MarketingOtherDemand Generation ManagerDemand Generation

KnowBe4 is the global leader in Human Risk Management, trusted by over 70,000 organizations worldwide to secure their employees and AI agents for over 15 years. We're pioneering a new era of security. AI-powered since 2016. And market-leading since day one.

Our HRM+ combines continuous risk intelligence, advanced technical defenses, and personalized training to help organizations build strong security cultures. We help organizations understand, measure, and reduce human risk across their entire workforce, defending against, deepfakes, and emerging AI-powered threats.

We believe that protecting organizations from cyberthreats and creating a positive environmental impact go hand in hand. True resilience is collective, it requires us to protect our people, our data, and our planet.

Responsibilities

~1 min read

→Work collaboratively with the marketing team to help set up, monitor, and report on demand gen programs
→Create and update Salesforce campaigns for various marketing programs
→Track campaign pacing and lead quality; identify discrepancies and manage lead-return processes with 3rd-party vendors. s
→Create and manage campaign tracking links in our UTM database to ensure proper tracking of campaigns
→Assist in the development of campaign assets, managing the hand-off to external vendors.
→Assist with verifying, cleaning and processing lead reports from 3rd party vendors
→Gain hands-on experience monitoring full-funnel programs and lead lifecycles within Salesforce.
→Learn to interpret initiative pacing and ROI to make data-driven optimization decisions.
→Understand the "why" and "how" of UTM tracking and multi-channel program attribution.
→Understand the mechanics of 3rd-party partnerships, from creative delivery to lead quality audits.

Requirements

~1 min read

Education: Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field.
A strong desire to learn marketing technology; prior exposure to a CRM (like Salesforce) or Email Marketing tools is preferred
Proven ability to write clearly and professionally, especially when coordinating with external partners or vendors.
Demonstrate ability to manage multiple projects or "demand programs" simultaneously while meeting strict deadlines.
Excellent verbal and written communication skills are essential with the ability to positively interact with persons at all levels of our organization
Proficient in Google Sheets, Docs, and Slides
Talent for multi-tasking, being results oriented and organizationally proficient
Team oriented and willing to help others to achieve success
Ability to develop creative solutions
Ability to think and act independently
Ability to effectively prioritize and resolve multiple competing tasks
Ability to deal professionally, courteously and tactfully with external partners and coworkers
Self-reliant with the ability to innovate and introduce change showing sound judgment and pragmatism
Compliance or in-house experience is a plus

What We Offer

~1 min read

We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit www.knowbe4.com/careers/benefits.

Note: An applicant assessment and background check may be part of your hiring procedure.

No recruitment agencies, please.